Nielsen buys SocialGuide to help advertisers understand link between Twitter and TV ratings

November 12, 2012 10:18 AM Jennifer Van Grove
Jennifer Van Grove

Nieslen has acquired SocialGuide in a move to broaden its media research capabilities and connect the dots between Twitter and TV ratings.

On Twitter, the Oscar winners don’t stack up to the Grammys or Superbowl

February 27, 2012 4:29 AM Ben Popper
Ben Popper

The post-game analysis from the social media set is rolling in, and it seems like the Oscars, while big, didn’t manage to generate nearly as much conversation as The Grammys or Superbowl.

We’re not just using Twitter as a easy …