Uber, the leading ridesharing company, has earned the distinction of becoming one of the most hated companies in the technology industry. One of its executives, Emil Michael, recently suggested to a large dinner gathering that his company should allocate $1 million to dig up dirt on reporters who were criticizing it. Last month, it tried to entice riders in Lyon, France, with ads pitching free pickups from attractive female drivers. In an interview with GQ earlier this year, Uber chief executive Travis Kalanick referred to his $18 billion company as “Boober” because it gained him “skyrocketing desirability” with women. The company has also received widespread criticism for treating its drivers as disposable entities.