The DeanBeat: GamesBeat 2012 in July will focus on disruption, change, and innovation

We’ve unveiled our first speakers and other details for our fourth annual game conference, GamesBeat 2012. Our roster of speakers includes Will Wright, creator of blockbuster video games from Sim City to The Sims and Spore. Wright is now the founder of transmedia think tank called Stupid Fun Club. His next big project is based on what he calls “personal gaming,” where a game can be customized to the tastes and habits of an individual player.

How HiveMind’s Will Wright plans to crowdsource your happiness (interview)

Will Wright’s games from SimCity to The Sims have sold more than 100 million units. That’s why people are paying attention to his new startup and game idea, HiveMind. The Berkeley, Calif.-based company is focused on “personal gaming,” or a kind of title that can customize itself for the individual player, taking into account aspects of a player’s real-life situation as elements of the game.