Leanplum creates A/B testing for small mobile game developers

Leanplum has raised $825,000 in a funding round for evaluating test cases in mobile gaming apps.

Mobile-and-social app analytics firm Swrve raises $6.25M (exclusive)

Swrve enables game publishers to test different outcomes and see which path leads to the best monetization.

Activision taps Swrve for mobile game analytics and A/B testing

Activision Blizzard and Swrve are proving that mobile games are as important as those for consoles.

Swrve talks A/B testing, design by committee, and mobile app ROI at MobileBeat

Swrve, a product for A/B testing for web and mobile apps, pretty much lives at the corner of pretty design and profitable apps.

At MobileBeat 2012, which was all about mobile design, we took a few moments to chat with …

Swrve’s analytics let you test what your users want (exclusive)

Swrve debuted its analytics program last year to give developers real-time feedback on the behavior of gamers. Now it is launching a way to test what users really want in a mobile or social app.

The San Francisco company is …

Intel Capital invests $24 million in seven new companies

Intel’s investment arm, Intel Capital, has invested $24 million in seven new startups, the company announced today.

So far this year, Intel said it has seen two initial public offerings and 10 acquisitions from its portfolio of investments in startups.…

Swrve raises $2.7M for real-time gamer feedback

In-game advertising is an untargeted mess, and one startup, Swrve, aims to fix it.

Google knows exactly when to hit you with an ad because it has mastered the art of target marketing. Game companies, on the other hand, might …