100 million apps later, The Weather Company adds social

"The question was: How do we become like your wristwatch … so essential that even if you know the answer you still check it?"

How The Weather Company survived a 1,000% traffic spike during Hurricane Sandy

On Monday, the company was serving 110 gigabytes of data per second, almost without a hiccup, not counting the livestreams -- 170 thousand simultaneous streams of live video, pushed out over the Internet.

Hurricane Sandy blasts Weather.com to record traffic yesterday: 200M more pageviews than previous

Hurricane Sandy is hammering Weather.com's servers almost as hard as the shores of New Jersey.