You can now swap Skylanders toys to create new creatures. Is that enough to keep the juggernaut franchise going?
The president of Activision publishing won’t take sides in the console war, but he sure is enjoying it.
The new Skylanders can jump and change body parts. Will that be enough to fend off Disney?
Activision marketing execs talk about Skylanders: Swap Force in an interview with GamesBeat.
Activision has another $1 billion franchise that it plans to update annually.
New Skylanders title will have toys with swappable bottoms and tops.
Editor’s Pick The winner of these battles will carve out a transmedia empire.
If you follow VentureBeat but don’t regularly check our GamesBeat site, here’s a list of the best video game stories we ran over the last seven days that you may have missed.
Paul Reiche, the head of the Toys for Bob game studio, is an overnight star (after decades of work) as the creator of the Skylanders franchise.
Paul Yan leads a team of five animators at the Toys for Bob studio. They bring the Skylanders game characters to life.
Check out the zany posters, cool toys, and creative minds behind the Skylander hybrid toy-game phenomenon.
A hands-on preview of Skylanders Giants shows just how big this project is.
Activision Blizzard has an evil plan afoot to rule both toys and video games. And Skylanders Giants is going to be a big part of that.
Skylanders Spyro’s Adventure was a sleeper hit last year, a unique cross-platform product that combined a video game with collectible real-world toys. Now, ahead of the annual North American International Toy Fair in New York City, Activision Publishing is announcing a new sequel for the franchise called Skylanders Giants.
They may not be the most glamorous ticket in town during the holiday buying season, but family games are one of a very small number of video game genres where the adults can have as much fun as the kids. Family games have seen a resurgence in recent years thanks to the advent of motion-gaming technologies like Nintendo’s Wii, Sony’s PlayStation Move and Microsoft Xbox Kinect that simplify play mechanics beyond memorizing button placements or manipulating two analog joysticks in tandem. Family games are more about getting everyone in the room involved than spending 18 hours clawing and scratching your way through a singular adventure.