How Gears of War toys are being marketed to children
Editor's Pick Toys based on video games are nothing new, but what does the gaming industry think of Gears of War toys being marketed directly at eight-year-old kids?
Editor's Pick Toys based on video games are nothing new, but what does the gaming industry think of Gears of War toys being marketed directly at eight-year-old kids?
Skylanders Spyro’s Adventure was a sleeper hit last year, a unique cross-platform product that combined a video game with collectible real-world toys. Now, ahead of the annual North American International Toy Fair in New York City, Activision Publishing is announcing …