Fruition Partners raises $12 million to transition legacy enterprise IT systems to cloud-based operations.
eXelate, a company that provides big data for digital advertisers, has raised $12 million.
Nearly every company has a social presence these days, but personal recommendations are often a more powerful way to boost sales. If you’ve never heard about a company before, but your friend has, you’ll likely trust her opinion over that of a complete stranger. But keeping track of how much customer referrals really help your business can be hard, so Extole has created a way to track word-of-mouth marketing.