Twitter has released a Kindle Fire app for its short video service Vine today.
After years of false starts, 2013 has become the year of mobile advertising.
App Annie released its May apps index this morning– all apps minus games — and the giants are doing well: Microsoft, Google, Apple, and Facebook are well-represented on the top publisher lists. But there’s also some surprises, and some new entrants to the most-downloaded and highest-grossing app leader lists on iOS and Google Play.
Customers acquired via Twitter are worth 23 percent less, and Facebook brings in just barely average clients. But pay-per-click advertising brings in customers worth 46 percent more, and organic search brings in buyers who are worth a massive 54 percent more than your average customer.
Twitter’s first five Ads API partners were dominated by hardcore digital advertisers. Its newest five API partners are dominated by hardcore enterprise-focused social media marketing firms.
Social media management utility HootSuite added the most popular online survey tool, SurveyMonkey, to its app directory today, along with real-time visual traffic analysis tool Chartbeat.
And, almost as an aside, the company stated that it has now passed seven million users.
Twitter has acquired Boston-based local social startup Spindle, the “discovery engine for the social web.”
And yeah, it’s ultimately all about money. And advertisers.
Editor’s Pick The mayor San Francisco says 1,826 tech companies are in San Francisco, and he hopes more of them move to Twitter’s neighborhood.
Editor’s Pick “Sure, you get 70 percent of your clicks in the first two days,” Pinquora CEO Shara Verma told me last week. “But there’s a huge long tail. Clicks kept coming all the way for 30 days, and even beyond.”
Twitter’s two major product launches 0f 2013 are heading in vastly different directions.
By itself, Google accounts for 56 percent of all global mobile ad revenues. Social giant Facebook takes a much smaller chunk with 13 percent. But together, they own the lion’s share of mobile ad dollars.
Twitter and Vizify have teamed up to create a highlight reel of your best tweets, photos, and most engaging moments on Twitter, automagically.
Sometimes there is a reason companies do things under the radar.
There wasn’t a huge number of deals today, but the ones that there were, were big.
Dataminr has closed $30 million for its real-time analytics service that gives financial clients alerts about relevant breaking news before news outlets even find out.
Apple gives Twitter #music a nod on its new streaming radio service.
If a tweet falls in the forest, does anybody hear it? With 555 million Twitter users and 58 million tweets on an average day, good luck.
Enter tweet optimization.
You’ve probably never heard of WPP, but the communication giant’s various brands drive $70 billion in media spend and took in $16.5 billion in revenue last year.
Search is the gold standard in the internet marketing world. Nothing beats customers finding you via organic search, arriving at your website straight from Google, ready and willing to make a purchase.
Perhaps almost nothing.
Guest Post Maybe it’s time to ask whether we even want to be marketed to on social media. Facebook is the new interactive site, and Twitter is as effective as an email newsletter. If this is a revolution, I’m going to what else is on TV.
Twitter has just released a new Android app for its short video service Vine, the company announced today — much to the joy of Android users everywhere.
Twitter has just lost two high-profile influential employees: Platform director Ryan Sarver and TweetDeck founder Iain Dodsworth.
Twitter plotted all geo-tagged tweets for key global locations on a map. And the result is big data come to life — and a vision of how we move, where we live, and where we congregate in the largest numbers.
Twitter CEO Dick Costolo said yesterday that company engineers can roll out any experimental features they’re testing to one percent of the social network’s users.
Twitter is planning to launch a Facebook Exchange-like service to allow brands to buy ads programmatically and retarget Twitter users based on their browsing and search history.
The company, which launched on iOS just over a year ago to “deobfuscate” application crashes, helps developers find what’s happening when their mobile apps freeze or unexpectedly quit. Besides Twitter, companies like Square, Kayak, Yelp, Path, and Yammer use Crashlytics.
Guest Post People share for two major reasons: “a) they altruistically want to share the enjoyment of that video with others or b) they selfishly want to be seen sharing or critiquing that video.”
Twitter updated its iOS and Android apps today to make tweeting pictures faster and better. And showed us the benefits via Vine, the social network’s own video-sharing startup.
While others might see tech companies as competing with the media, Twitter chief executive Dick Costolo doesn’t see things that way.
If you’d like to work for Twitter, live in L.A., and don’t know a join from a conditional but have good connections in the U.S. music industry, you’re in luck.
Shockingly, most people didn’t want a social network in their email inbox, so the experiment that consisted of Google taking your inbox and insta-poofing a social network into sudden awkward existence never had a prayer of upsetting Facebook, Twitter, or even MySpace.
Call it the unicorn problem: beautiful, alluring, magical, and totally non-existent. Social commerce, according to the latest Monetate e-commerce report, is almost as elusive.
Twitter launched its two-factor authentication security product today, which will take the form of text message codes. The move comes after a number of publications were hacked, resulting, in one case, in a reaction from Wall Street.
The developer of pull-to-refresh was so concerned about how Twitter would use his patent that he asked Twitter to agree with him — as part of the terms of the sale of his company — that it would never use the patent offensively.
The Dot raised over $100,000 on Kickstarter and is now in full force changing the way you see the world…one video camera at a time. And VentureBeat is going to help you get it at the low price of only $27.99!
You’d think Twitter cofounder and Square CEO Jack Dorsey would be a whiz at social media. But his posts to Twitter’s young video-sharing service Vine are a mix of weirdly creepy and just-plain-boring clips.
For the second time in the last month, Yahoo is making some changes to its newsfeed that will presumably attempt to boost interest and improve the overall experience of reading the news.
In a blog post today, Biz Stone announced closing a funding round led by Spark Capital with participation from SV Angel. An elite group of individual investors also contributed, including Jack Dorsey, Bono, Reid Hoffman, Steven Johnson, Evan Williams, Al Gore, Greg Yaitanes, and Roya Mahboob.
Editor’s Pick Over the last few years media companies and brands have turned to Mass Relevance’s social curating platform for plenty of projects, and now the startup said it’s hitting some big milestones.