The legal blowback against struggling mobile ad giant Velti has begun — and investors, not app developers, are leading the charge.
Velti’s financial situation is creating big headaches for developers using its Mobclix platform.
Editor’s Pick In the mobile ad and marketing world, few companies are being hurt as much as Velti.
Editor’s Pick “Every single year we’re heard people say ‘this is the year of mobile,” Nanigans SVP Dan Slagen told me, laughing. “But this is the first time we’ve seen someone come forward and put forward the kind of number Facebook did.”
I’m not accustomed to seeing the words “Android continues to shrink” in a report.
VentureBeat has asked around to find out which ad companies offer the most compelling mobile products today and beyond.
Conventional wisdom has it that Android market share is growing massively and quickly. According to mobile marketing and advertising technology provider Velti, however, none of that market share is translating to usage share.
It seems almost certain that Apple will announce an iPad Mini tomorrow in San Jose. And for several reasons, advertisers can’t wait.