Kwarter raises $4 million to expand its social TV gaming platform to new verticals.
Social TV service Viggle will no longer be purchasing one of its big competitors, GetGlue.
TV loyalty service Viggle has agreed to acquire social TV app GetGlue for $25 million and 48.3 million shares in stock.
As if watching TV on the couch is not tempting enough, Viggle has made it even more alluring by rewarding viewers for checking into a show from their smart device.
Spectators rule. That’s one of the lessons of the ultra-competitive sports marketing business. Kwarter is proving that with today’s launch of an iPhone app called FanCake, which provides sports fans with rewards just for watching TV.