Kwarter raises $4 million to expand its social TV gaming platform to new verticals.
Social TV service Viggle will no longer be purchasing one of its big competitors, GetGlue.
TV loyalty service Viggle has agreed to acquire social TV app GetGlue for $25 million and 48.3 million shares in stock.
As if watching TV on the couch is not tempting enough, Viggle has made it even more alluring by rewarding viewers for checking into a show from their smart device.
Since launching six months ago, the company has acquired more …
Guest Post
TV has always been social – from water cooler chatter around Game of Thrones recaps to Academy Awards results and Super Bowl games. We like to watch TV with others, talk about what we’ve just seen, and share our opinions …
Spectators rule. That’s one of the lessons of the ultra-competitive sports marketing business. Kwarter is proving that with today’s launch of an iPhone app called FanCake, which provides sports fans with rewards just for watching TV.
San Francisco, Calif.-based Kwarter …
