"We may be witnessing the rise of Twitter's recently acquired Vine," Compete.com's Conor O'Mahony said.
Twitter updated its iOS and Android apps today so you can see more trends in more places. The company also improved video playback on Vine.
Expect to see short, repeating videos all over the place now.
Twitter-owned video sharing application Vine has raised its age rating from 12+ to 17+ following controversy surrounding pornographic clips shared widely on the service.
Vine is taking steps to curb access to porn after it attracted a lot of unwanted criticism this morning for placing a hardcore porn video at the top of every user's feed.
The latest company to get acquired by messaging social network Twitter is video service Vine, which never launched to the public.