Oracle buys social marketing startup Vitrue for $300M

May 23, 2012 8:07 AM Tom Cheredar
Tom Cheredar

Technology giant Oracle has acquired social media marketing software startup Vitrue, the company announced today.

Financial terms of the deal were not disclosed, however TechCrunch is reporting that Vitrue sold for $300 million.

Vitrue offers big (as in global) brands …

Facebook’s mobile ad strategy is a risk for Facebook and its advertisers (analysis)

February 29, 2012 3:47 PM Sarah Mitroff
Sarah Mitroff

Facebook’s mobile ads, announced today, are an attempt to patch one of the biggest holes in the company’s revenue model.

Until today, the company didn’t have any way to make money from its mobile apps due to the lack of …