How to attract users to your app and go platinum

If you are a struggling artist or developer working on the next great mobile app, you need a strategy for drawing in users. Keep in mind that buying traffic to convert to users doesn’t always add up. Developing for the mobile platform is vastly different from e-commerce, where the potential average revenue per user (ARPU) is considerably smaller, and in many cases non-existent. At the same time, there’s a limited amount of advertising inventory, and discoverability remains poor…