Nintendo’s Scott Moffitt has to create mass lust for the Wii U game console (interview)

Scott Moffitt is the executive vice president of sales and marketing at Nintendo. He’s got a tough job because video game marketing is changing. Nintendo is trying to sell its 3DS gaming handheld in the face of huge competition from Apple. And he had to create desire in the mass market to purchase the upcoming Wii U video game console. We caught up with him at the Electronic Entertainment Expo (E3) video game trade show yesterday. Here’s an edited transcript.