Strong New Yorker iPad app sales promising for digital publishing

Publishers have struggled with trying to make money off digital publishing since the dawn of the Internet. But The New Yorker’s iPad app, which has had strong sales compared to its peers, might be a model to look to when it comes to successfully selling a magazine in digital form.

The New Yorker on Sunday revealed that it had 100,000 iPad readers, including nearly 20,000 who purchased subscriptions for $59.99 a year. On top of … Continue Reading