It's a bit of an understatement to say that moderation duties are cumbersome for large media companies with fan feedback from hundreds of different communities on the web.
There are a handful of TV brands that have wildly loyal fans that essentially buy whatever products or services that affiliated with it, including Oprah, NASCAR, and probably the most fun, the WWE. That said, it's really to their benefit to come up with a way to harness all the social activity from their stars into a single stream.
Publisher Take-Two can add sweaty grappling men to its stable of sports games.
Guest Post Kids today don't associate Nintendo with gaming -- they're more likely to know the Angry Birds than Mario or Link. Nintendo needs to follow the examples of the WWE and Disney to remain relevant to other generations.