The other day, I tweeted “I should be able to ban anyone who rates Applebee’s 4* from ever influencing a Yelp result for me.” That sentiment touched a nerve among my followers. Shervin Pishevar of Menlo Ventures coined it “ …
In the first quarter of 2012, investor confidence rose to the highest point it’s been in more than a year. The latest Silicon Valley Venture Capitalist Confidence Index — which measures how much statup investing confidence VCs have — shows …
I've spent much of the last year talking about how the sites small businesses rely on to advertise and promote themselves -- think Yelp and Groupon -- are failing them. In fact, helping small businesses at the local level is extremely challenging for technology companies, for the following reasons:
High-maintenance foodies have a new friend in Yelp.
Tuesday, the restaurant and business reviews site introduced an intelligent filter capable of sorting through the site’s vast collection of reviews to pluck out the best venues for some of the most …
Tweets, status updates, pins, check-ins: They may seem trivial to you, but they’re valuable content to social networking companies.
For example: Next time you make an update in Path, consider that you just helped that company make 50 cents in …
Manta, a website that connects customers and small businesses with company profiles, just raised $44 million. The company helps small businesses gain visibility and attract new customers, as well as create a community of small business owners.
Think of Manta …
Local business reviews are at your beck-and-call on Apple’s iPhone 4S, thanks to deeper ties between mobile virtual assistant Siri and Yelp’s reviews service.
Yelp, one of a group of third-party services to be integrated into the Siri experience at …
After social mobile application Oink was shut down on Wednesday, the company behind the app, Milk, put up a “download your data” option so that users to grab their content one last time. It seemed, however, you could grab just …
Wall Street gave Yelp a less-than-perfect review on its second day of trading. The company’s stock slipped more than 14 percent Monday with shares closing at $20.99.
Yelp made a stellar, five-star debut on the New York Stock Exchange Friday. …
Reviews website Yelp debuted today on the New York Stock Exchange at $15 a share and closed the day at $24.52, a 63% gain from the original price.
It was questionable how well Yelp would perform, considering the company earned …
Review site Yelp, which has turned into a ubiquitous guide to restaurants, opened 60 percent above its strike price of $15 today, valuing the company at $1.43 billion or roughly 17 times its annual revenue.
That’s not bad for a …
Review this. Yelp has priced its stock at $15 a share Thursday evening, and will make its public debut on the New York Stock Exchange under the YELP ticker symbol tomorrow.
With 7.15 million shares for sale, Yelp will raise …
Guest Post
As more advertising dollars move online, publishers and marketers are finding themselves in a new world. We’re moving from scarcity of information and distribution to abundance.
Take Yellow Pages. In the scarcity model, a free listing was a name and …
Yelp’s advertiser agreement combines some of the worst elements of Yellow Pages, Aol and cell phone agreements. As with many such agreements, it’s very lopsided in Yelp’s favor. (See my analysis of the similarly lopsided Groupon merchant agreement.)
Yelp charges …
Guest Post
Twitter has announced a new partnership with American Express to allow small businesses to advertise on the popular social network. The program is due to launch in late March for American Express cardholders and merchants.
Until now, advertisers have had …
Yelp has amended its SEC S-1 filing to show a starting price of $12 to $14 per share of Yelp stock.
The shares will make their debut on the New York Stock Exchange under the symbol YELP.
The most recent …
Apple has finally weighed in on the widespread practice of apps uploading all the data from your address book to their servers: Apple doesn’t like it. At least, not without you granting explicit permission to the app first.
Companies such …
Guest Post
Defenders of Yelp’s $600 CPM rate for small business advertising often justify the rate by saying Yelp’s narrow focus means consumers are highly likely to convert.
After researching some ads on Yelp, I question the claim that Yelp is delivering …
Editor's Pick
Path got caught red-handed uploading users’ address books to its servers and had to apologize. But the relatively obscure journaling app is not alone. In fact, Path was crucified for a practice that has become an unspoken industry standard.
Facebook, …
Editor's Pick
Yelp!
That word could be coming out of the mouths of small-business owners when they hear how much the online reviews site is overcharging them for advertising. At a time when much online advertising is being sold for 60 cents …
