Balancing SEO and PPC marketing: which blend is right for you?

When it comes to digital marketing, you have two main avenues for promoting your business website: SEO and PPC. Although both are viable options for improving your Web presence and increasing the amount of traffic flowing into your site, the degree to which you’ll want to invest in each of these methods will vary based on your company’s unique needs and priorities.

Why a remote workforce is bad for startups

It seems like every company, every article, and every startup CEO today proclaims that the workforce is changing, and the need to be in the same physical space no longer exists. Sure, we’d all like to think it is. Heck, I spent years building software and finding tools to help me work remotely, saying, “We don’t need an office space.” I was wrong.