Zynga ‘unleashes’ bigwig Mark Pincus after big product unveiling

Zynga chief executive Mark Pincus was quiet for the past couple of months as Facebook went public and Zynga geared up for its big Unleashed event last week, where the massive social-game developer unveiled its latest social games. But afterward, Zynga unleashed Pincus for an interview with the Associated Press. Here’s some of the choice quotes from the man whose company brought us social games on Facebook such as FarmVille, CityVille, and now The Ville.

Ubisoft CEO Yves Guillemot embraces disruption, new business models and new platforms (interview)

Yves Guillemot, the chief executive of French game publisher Ubisoft, belives that traditional game companies will be able to meet the challenge of the changing game business, which is being disrupted with new business models and platforms. Ubisoft’s position is to create as many games as it can at the beginning of new platforms, establish a foothold, and then monetize the market with sequels after the new platform becomes established. We caught up with Guillemot on Sunday for an interview. Here’s an edited transcript.

The DeanBeat: What to expect at E3

Expectations are mixed for the video game event of the year, the Electronic Entertainment Expo (E3) conference taking place in Los Angeles next week. We’ll have a crew of 10 GamesBeat writers and editors physically covering the event, so you know that we believe the show is still a relevant place to catch up on all things gaming related. We’ll be posting as often as we can on the GamesBeat channel of VentureBeat. Naysayers say it will be boring, or a museum of gaming’s past. But that’s a crock of … you know.