Main Stage Agenda

Tuesday, November 12th

8:30am - 9:30amRegistration & Breakfast (Parlor & Grand Ballroom)
9:30am - 9:40amOpening Remarks (The Lodge - 3rd Floor)
Jolie O'Dell, Writer, VentureBeat
9:40am - 10:05amKeynote: The Internet Axiom: Escaping the Tyranny of Time and Space (The Lodge - 3rd Floor)
This talk will center on the importance of collaboration independent of geographic location and timezone, and how the Internet should be more than just something to be sprinkled on top of business to enhance communication, but rather an entirely new starting point in how we can approach working together. Tom will also discuss what developer teams within companies can learn from the way successful open source projects work.
Tom Preston-Werner, Co-Founder & CEO, GitHub
10:05am - 10:30amTech Talk (The Lodge - 3rd Floor)
For Young Programmers Considering Startups
Jobs are scarce, and going to university offers no assurance of landing one. Big, old corporations are no longer guaranteed safe havens in which to build a career. Startups seem like the only sign of life in an otherwise dying landscape. That said, you aren’t making your choices in a vacuum. Here are some things to consider that, in my experience, you’re less likely to hear about working in startups.
Alex Payne, Programmer, Writer & Angel Investor

10:30am - 10:40amIntroduction of the DevBeat Makeathon
John Ellis, Global Technologist & Head of Developer Program, Ford
10:40am - 11:10amMorning Break (3rd Floor & Grand Ballroom - Main Level)
11:10am - 11:35amTech Talk: MySQL at scale (The Lodge - 3rd Floor)
This talk will explore the challenges of debugging MySQL issues when your app is already running at a large scale. Mixpanel encountered some heavy-duty, app-crashing problems while shipping new features. In this session, Tim will discuss how the problem was identified and solved and how the experience can be extrapolated for other apps running at scale.
Tim Trefren, Co-Founder, Mixpanel
11:35am - 12:00pmPredictability In An Iterative World (The Lodge - 3rd Floor)
What are the consequences when what defines a product definition are constantly in flux and expectations for dev team speed are at an all time high? What is an objectively good software team from the business point of view? In this session, Edward will visit what happens when teams incorporate predictability in their product's success and show how tracking volatility is really key to their success.
Edward Hieatt, COO, Pivotal Labs
12:00pm - 12:50pmPatents (The Lodge - 3rd Floor)
Richard Stallman will explain how software patents obstruct software development. Software patents are patents that cover software ideas. They restrict the development of software, so that every design decision brings a risk of getting sued. Patents in other fields restrict factories, but software patents restrict every computer user. Economic research shows that they even retard progress.
Richard Stallman, Founder, Free Software Foundation
12:50pm - 1:50pmLunch hosted by New Relic & Power Lunches (3rd Floor - Candidate Room, Main Level - Grand Ballroom, Lower Level - Sutter Room)

Power Lunch topics:
- "iOS" hosted by Don Shefer, Freelance Software Engineer
- "Continuous Development" hosted by Jordan Potter, COO, Koality
- "Security" hosted by Christian Hansen, Co-Founder, Crowdcurity
- "Car Tech" hosted by Scott Burnell, Global Lead, Business Development & Partner Mgmt. Ford Developer Program
- "Node.js" hosted by Isaac Shlueter, Creator of the Node.js Package Manager (NPM), Joyent
- "6 Design" hosted by David Delo, Senior Web Development Manager at LinkedIn
1:50pm - 2:15pmTech Talk: Hardware Hacking (The Lodge - 3rd Floor)
The story of OpenROV: How Dave went from unskilled, unemployed, and non-technical to maker entrepreneur. How OpenROV grew from a conversation into a global manufacturing company. And how our search for lost treasure in a cave in northern California became the rallying cry for our community. Here are the three things you need to know to become a hardware hacker: It's not about DIY, it's all about DIT (Do it Together). The new digital fabrication tools are powerful! (And easy to learn.) You don't have to learn everything, just enough to be dangerous.
David Lang, Co-Founder, OpenROV
2:15pm - 2:40pmLive AMA: Ruby/Rails (The Lodge - 3rd Floor)
A free-for-all Q&A! The speaker can answer or take a pass on any question.
David Heinemeir Hansson, Creator, Ruby on Rails
Jolie O'Dell, Writer, VentureBeat
2:40pm - 3:05pmTech Talk: Painless User Acquisition (The Lodge - 3rd Floor)
You need to sign people up to your app, so that means they’re going to have to pick passwords and remember passwords and you’re going to have to store passwords and manage passwords, right? Wrong! There are better ways. Not that this is easy, because it’s full of privacy and security issues; and if you don’t respect people’s feelings you won’t succeed and you won’t deserve to succeed. Tim will talk a little bit about why it’s reasonable to be paranoid, and how to go about balancing off the issues. This may involve some screaming.
Tim Bray, Developer Advocate, Google
3:05pm - 3:35pmAfternoon Coffee Break (3rd Level and Grand Ballroom - Main Level)
3:35pm - 4:00pmTech Talk: Web Standards (The Lodge - 3rd Floor)
The term "Web Standards" is being thrown around more and more over the past few years, but for the common web developer, there may not be much context as to why this term is important to them. For over a decade now the average web developer has suffered through browser incompatibility and design issues while simultaneously doing their best to adapt to new display sizes and interaction systems (mobile anyone?). Working with web standards gives developers a leg up. Gives them a safety net. And at times - gives us a slim hold onto sanity as we try our best to develop solutions that don't simply "Works in IE" but also across the device landscape.
Divya Manian, Adobe Web Platform Team, Adobe
4:00pm - 4:25pmJob Interview: Apple to Hardware Hacker (The Lodge - 3rd Floor)
Matt Rogers, Founder & VP of Engineering, Nest Labs
Meghan Kelly, Writer, VentureBeat
4:25pm - 4:50pmTech Talk: Go (The Lodge - 3rd Floor)
Go turned out to be the right choice for our company, and we believe it will be the language that runs the cloud. Go aims to be expressive, concise, clean, and efficient. This presentation will explain how closely it has come to hitting this mark by discussing issues of performance, memory usage, concurrency, reliability, and deployment ease. But behind the data and the numbers is the behind-the-scenes story that comes from working with it every day. For us, code written in Go seems to be higher quality just due to the fact that it is written in Go. It’s been relatively easy to find good Go programmers. And why it would be painful to go back to programming in other languages after working in Go.
Travis Reeder, Co-Founder & CTO,
4:50pm - 5:15pmTech Talk: Hypermedia: Object-Orienting Your API (The Lodge - 3rd Floor)
APIs are expected to provide stable and reliable end points, but applications evolve, new features are added, and sometimes things just need to change. But when our APIs change, the clients that consume them often break. So we are generally left with two undesirable solutions: version the API and maintain legacy code well into the future, or break backwards compatibility leaving users behind. This scenario is an indication that your clients are tightly coupled to your API and have too heavy of a dependency on it. Object-oriented design is about managing dependencies and reducing the risk of change.
Chris Kelly, Director of Developer Relations, New Relic
5:15pm - 5:30pmClosing Remarks (The Lodge - 3rd Floor)
Jolie O'Dell, Writer, VentureBeat
5:30pm - 7:00pmOpening Night Reception (The Sutter Room - Lower Level)
Music provided by DJ Dojah

Wednesday, November 13th

8:30am - 9:30amRegistration & Breakfast (The Grand Ballroom)
9:30am - 9:35amOpening Remarks (The Lodge - 3rd Floor)
Jolie O'Dell, Writer, VentureBeat
9:35am - 9:50amTech Talk: Open Commerce Technology (The Lodge - 3rd Floor)
The landscape of commerce has shifted significantly over the last few years, and new technologies are enabling interconnected devices to blur the traditional offline and online boundaries of shopping. Within this talk, we'll explore how technologies like Bluetooth Low Energy, Arduino, and Leap Motion are building a new hardware landscape for commerce developers to shift the world notion of traditional commerce.
Jonathan Leblanc, Head of Developer Evangelism, Paypal
9:50am - 10:15amKeynote: Software People (The Lodge - 3rd Floor)
There are people who write software, and then there are those who see any problem and imagine the solution through software eyes. Increasingly, Software People are changing the world by re-imagining problems as solvable through a software mindset. If “Software is Eating the World,” then Software People have a growing hunger. This talk explores the universe of Software People and celebrates the software mindset.
Jeff Lawson, CEO, Twilio
10:15am - 10:40amTech Talk: Communicating Your Code (The Lodge - 3rd Floor)
As developers we talk about code every day: to technical people, non-technical people, people who know more about systems than us, and people who know less. Each has different frames of reference and must be told things differently. This talk will explore methods of communication for each type of audience and the processes behind them. Understand how to sell your ideas to your boss, explain what you do to your parents, teach other developers, and solicit feedback better.
Nick Quinlan, Developer Evangelist, SendGrid
10:40am - 11:10amMorning Break (3rd Level and Grand Ballroom - Main Level)
11:10am - 11:35amJob Interview (The Lodge - 3rd Floor)
Hiring & Diversity
Marc will discuss his 20-year career in software engineering, including current (bizarre) trends in hiring interviews and his efforts to increase diversity in tech.
Marc Hedlund, VP of Engineering, Stripe
11:35am - 12:00pmLive AMA (The Lodge - 3rd Floor)
A free-for-all Q&A! The speaker can answer or take a pass on any question.
Rasmus Lerdorf, Creator, PHP
Jolie O'Dell, Writer, VentureBeat
12:00pm - 12:25pmTech Talk: The State of Node.js (The Lodge - 3rd Floor)
Node.js, the server-side JavaScript environment that uses as a non-blocking, event-driven I/O model for scalable network applications, is fast approaching 1.0. Learn about the current state of the project with a close look at recent changes between 0.10 and 0.12, what’s to come in 0.12, and what to expect from the 1.0 release.
TJ Fontaine, Software Engineer, Joyent
12:25pm - 12:50pmTech Talk: Fly to Eat or Eat to Fly (The Lodge - 3rd Floor)
You're sitting at the crossroads in your career. Have you decided what you want to do and where you want to be in the next two years? Maybe you aspire to be Head of Development within your organization, or be an Entrepreneur, a Software Architect or Something Completely Different – like run Marketing, Operations, or Support. Starting out as a developer and engineer, Lila Tretikov, Chief Product Officer for SugarCRM has done all of those things. She will share her real-world experience (success and failure) and lessons learned to help mid-career developers navigate their career trajectory. Attendees who want to move up and spread their wings will learn the Three Things You Need and the One Thing You Should Never Do to be a Success. The career-minded developer needs the soft skills along with the hard technical skills to take control of their career in today's constantly evolving High Technology industry. From this session, you will gain new insights about the need to be open, disagreeable, choose which advice to take and when to hack! All in 25 minutes.
Lila Tretikov, Chief Product Officer, SugarCRM
12:50pm - 1:50pmLunch hosted by New Relic (3rd Floor - Candidate Room, Main Level - Grand Ballroom, Lower Level - Sutter Room)
Lunch with Richard Stallman (The Lodge - 3rd Floor)
Should We Have More Surveillance Than The USSR?
Digital technology has enabled governments to impose surveillance that Stalin could only dream of, making it next to impossible to talk with a reporter undetected. This puts democracy in danger. Stallman will present the absolute limit on general surveillance in a democracy, and suggest ways to design systems not to collect dossiers on all citizens.
1:50pm - 2:15pmTech Talk: Data Science Makes Applications Smarter (The Lodge - 3rd Floor)
Many successful mobile applications provide context-aware content to its users. For instance, my favorite mobile app, Yelp, can tell me all the restaurants that serve brunch in the Mission District, what menu items these restaurants are famous for and what the average ratings for them are. Many of these review/recommendation applications already use advanced analytics, particularly machine learning, like fraud detection algorithms to detect fake reviews, in their attempt to improve the quality of the service/content they provide. In the future, these applications can take their use of machine learning algorithms a step further to predict what the user’s rating would be in an attempt to personalize content. We believe regardless of what type of application is being developed - a dating, gaming, or an e-hailing app, developers should think of data science as a tool to deliver smarter products. In this talk, we will exemplify the value of analytics in mobile application by focusing on mobile health monitoring, one of the top 10 consumer mobile application areas identified by Gartner.
Hulya Farinas, Data Scientist, Pivotal
2:15pm - 2:40pmJob Interview: NASA (The Lodge - 3rd Floor)
Susan will talk about how she came to work for one of the country's most exciting organizations and how she moved up the ladder at NASA.
Susan Levine, IT Specialist at Ames Research Center, NASA
Meghan Kelly, Writer, VentureBeat
2:40pm - 3:05pmTech Talk: Developer-First Security (The Lodge - 3rd Floor)
Few developers pay attention to security, in spite of the unstoppable tide of security defects in code. Big money is being spent by governments to buy bugs, and exploits have become a new class of weapon in the arsenal of militaries around the world. It is high time that developers pay attention. This talk will cover a model for how developers can begin to think about security, including some of the most common types of weaknesses that are still plaguing our applications. For each weakness, a concrete code example will help illustrate the bug and what to do about it. From there we will go up a level and discuss why developers need to begin to "own security" and change its culture from within in order to make a dent in the security problems we face.
Andy Chou, Founder & CTO, Coverity
3:05pm - 3:30pmTech Talk: Rebuilding Legacy Sites (The Lodge - 3rd Floor)
Engineers always want to rewrite everything. On the other hand, rewrites are often a terrible idea and often fail. So when does it actually make sense to do a rewrite, and how do you pull one off successfully? Pinterest engineer Tracy Chou will give a firsthand account of Pinterest's website rewrite, the new web framework their team built in-house for the project, and the data-driven rollout strategy that helped them achieve success on a very ambitious project.
Tracy Chou, Engineer, Pinterest
3:30pm - 4:00pmAfternoon Break (The Grand Ballroom)
4:00pm - 4:25pmKeynote: Computer Science and Public Policy (The Lodge - 3rd Floor)
Did you know that only 1 out of 10 schools in our nation offers computer science? co-founders Hadi and Ali Partovi will discuss the current state of computer science education and how their organization is working to change policy to ensure that every student has access to CS. They will also talk about the national “Hour of Code” campaign and how they are encouraging 10 million students to learn the basics of coding.
Hadi Partovi, Co-Founder,
4:25pm - 4:50pmTech Talk: Lean Delivery (The Lodge - 3rd Floor)
Lean principals are at the root of Agile Development and DevOps. Development and delivery teams are facing increasing demands from all directions; shorter cycle times mean more builds, more tests, more deployments and more releases. The adoption of SOA means more complexity and more elements to juggle. The move to global, follow-the-sun, 24-hour development means more teams to service and less downtime. Today adding headcount is likely not an option, instead you're told to get Lean and Mean. But how do you get to Lean and Mean without being stretched too thin?
Eric Minick, ‎DevOps Evangelist, IBM
4:50pm - 5:15pmTech Talk: Security: a few terms, a few secrets and a few hard truths (The Lodge - 3rd Floor)
There is so much confusion around security and a lot of snake oil in the marketplace. The road is littered with smart people who made bad security decisions. How do you find the truth amidst the fluff and the FUD? Before we can secure our applications we must first be able to think and communicate clearly about security. In order to make good security decisions, we have to understand how security works. Let's figure out how to secure your next project without breaking the bank.
Michael Brodhead, Lead Security Engineer, Engine Yard
5:15pm - 5:35pmMakeathon Demos (The Lodge - 3rd Floor)
Emcee Jolie O'Dell, Writer, VentureBeat
5:35pm - 5:40pmClosing Remarks (The Lodge - 3rd Floor)
Jolie O'Dell, Writer, VentureBeat

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