Tuesday, July 12, 2011

8:00 – 9:15 Registration & Continental Breakfast
9:15 – 9:20 General Opening Remarks
Matt Marshall, CEO and Editor in Chief, VentureBeat
Dean Takahashi, Lead GamesBeat Writer, VentureBeat
9:20 – 9:30 Mobile Summit Manifesto – Joint Session
9:30 – 9:55 Joint MobileBeat & GamesBeat Fireside Chat
Keith Rabois, COO, Square
Moderator: Dylan Tweney, Executive Editor, VentureBeat
It’s More than the Mobile Transaction! It’s the Experience.
Square’s COO, Keith Rabois, has an enviable track record for creating value: He was an early player at companies like PayPal, Linkedin and Slide. Now he’s pulling out all the stops, aiming to build his latest company, Square, into a global brand by focusing on the user experience. He thinks Square can become the Starbucks/Virgin America/Porsche of payments, and he’s doing it by disrupting the ways businesses set up and conduct transactions. Square is etching businesses into consumers’ phones — upending everything from processing, point of sale devices, loyalty programs, receipts and analytics.
10:00 – 10:10 Break
10:10- 10:35
Fireside Chat – Gamification Goes Mobile
Bing Gordon, Partner, Kleiner, Perkins, Caufield & Byers
Moderator: Dean Takahashi, Lead GamesBeat Writer, VentureBeat
Gordon will discuss the “golden age of gaming,” the state of mobile and social game investments, and his thoughts on gamification and its broader impact on society.
10:35 – 11:00
Fireside Chat – Digital Disruption: Insights about how and why it’s happening
Trip Hawkins, CEO, Digital Chocolate
Moderator: Dean Takahashi, Lead GamesBeat Writer, VentureBeat
Hawkins will discuss the coming revolution in which discovery technologies will triumph over distribution business models; and how the browser will beat the app stores and set content free, transforming games into a $100 billion market.
11:00 – 11:15 Morning Coffee Break
11:15 – 12:00
(3) Breakout Sessions


#1 Panel Breakout
Mobile Platform Migration: Industry leaders discuss the best ways to go about it. David Marcus, Founder & CEO,Zong; Teemu Huuhtanen, EVP, Sulake/Habbo Hotel; Kevin Henshaw, VP Business Development, IMVU; and Chris Bergstresser, EVP & Commercial Director, Miniclip.
#2 Panel Breakout
Mobile Analytics: In this session, you will learn how to leverage analytics to implement best practices to improve app design, accelerate acquisition, enhance engagement and increase revenue; the keys to effectively marketing your app and successfully monetize your users. Josh Williams, Head of Special Projects, Kontagent; Frederic Thuard, EVP, App Annie; Michael Oiknine, CEO of Apsalar. Moderator: Charles Hudson, Co-Founder, Bionic Panda Games.
#3 Panel Breakout
Raising a Big Pile of Money. Games companies are raising lots of money these days. What is driving this and how can it happen for your startup? Joe Kraus, Partner, Google Ventures; Kevin Chou, CEO, Kabam; Shervin Pishevar, Managing Director, Menlo Ventures & Founder of SGN; Lars Buttler, CEO, Trion Worlds; Moderator: Mark Friedler, Co-Founder,
12:00 – 1:30 Lunch
1:30 – 2:00
GamesBeat Keynote
Nolan Bushnell, Father of Video Games and Board Member at Atari
Bushnell will give a talk about the continuum of games through history and where they are headed next as we transition into a world of many new platforms such as tablets and smartphones.
2:00 – 2:30
Fireside Chat
Jordan Weisman, Founder, Harebrained Schemes
Moderator: Dean Takahashi, Lead GamesBeat Writer, VentureBeat
Jordan Weisman has run toy and game companies for decades. But he recently founded Harebrained Schemes to focus on social and mobile games. We talk to a veteran about adapting to what’s hot and the whole talent migration happening now.
2:30 – 2:40 Break
2:40 – 3:40
(3) Breakout Sessions:


#1 Panel Breakout
Mobile social networks: What is the future of social on mobile? These companies have learned how to make games more discoverable and viral. What’s next on their roadmaps as they try to become the next big mobile companies? Si Shen, Co-Founder & CEO, PapayaMobile; Jason Citron, Founder & CEO, Openfeint; Jude Gomila, Co-Founder, Heyzap; Moderator: Anand Iyer, Director of Product Management for Mobile, IGN
#2 Panel Breakout
Monetizing Mobile: How do you make money on the iOS and Android platforms? Peter Farago, VP Marketing, Flurry; Matt Shea, EVP of Product Development, Wild Tangent; Brian Wong, Founder, Kiip; Joshua Hernandez, CEO,; Moderator: Anthony Ha, Editor, Adweek
#3 Panel Breakout

Augmented Reality Games: Will they take off?

What does Augmented Reality add to gaming and how does it evolve the consumer experience? Can Augmented Reality gaming become a mass market consumer phenomenon or is it limited to high-end consumers on high-end handsets? What are the incremental revenue opportunities that Augmented Reality holds? This panel of early market entrants will look at the realities – both technical and commercial – of the AR market and share their vision for where the potential lies. Brian Selzer, President, Ogmento; Laurent Gil, CEO, Viewdle; Gene Becker, AR Strategist, Layar; Evan Kirchhoff, Co-Founder & CEO, Qubop; Moderator: Matthew Lynley, VentureBeat Writer
3:40 – 3:55 Afternoon Coffee Break
3:55 – 4:25
Fireside Chat – How to Bring Cloud Gaming to Mobile
Steve Perlman, CEO, OnLive
Moderator: Dean Takahashi, Lead GamesBeat Writer, VentureBeat

Cloud gaming has come to the PC and the big-screen TV, but it also has a future in mobile. That may be why HTC invested $40 million in OnLive. We’ll talk to one of visionaries of games on demand and find out just how the technology that started on the desktop can move to mobile platforms as well.
4:25 – 4:55
Main Stage Panel
Tim Chang, Partner, Norwest Venture Partners
Tim Merel, Managing Director, Digi-Capital
Suli Ali, CEO, TinyCo
Moderator: Sana Choudary, CEO, YetiZen
Investing in Mobile/Social Games: Where will the smart money go? Will the bubble burst?
There’s no disputing the fact that mobile games are hot. Is it justified? What kind of value creation can happen as mobile games become social or tablet gaming takes off? We’ll ask some of the smartest investors and observers in the business.
4:55 – 5:15 Fireside Chat – Angry Birds
Wibe Wagemans, Humming Bird & Head of Marketing & Advertising, Rovio

Moderator: Rich Wong, Partner, Accel

How to build a mobile hit into a big entertainment franchise in movies, flagship stores, and attract a billion fans.
5:15 – 5:20 Closing Remarks
5:20 – 6:30
Closing reception
Live music by DJ Dojah


Wednesday, July 13, 2011

8:00 – 9:15 Registration & Continental Breakfast
9:15 – 9:30 Opening Remarks
Dean Takahashi, Lead GamesBeat Writer, VentureBeat
Discovery 3.0
9:30 – 9:55
Main Stage Panel
Mobile Game Discovery How will mobile become more viral? Some companies are taking the lessons of Facebook game discovery and are extending them to mobile. While SRI envisions artificial intelligence playing a role in mobile discovery. What’s the roadmap for getting games noticed when there are millions of apps in the app stores?
Jussi Laakkonen, CEO, Applifier
Immad Akhund, Co-Founder, Heyzap
Colin Digiaro, COO, MindJolt
Dror Oren, Executive Director of Ventures, Licensing, & Strategic Programs, SRI International
Moderator: Eric Goldberg, founder of Crossover Technologies
9:55 – 10:05 Break
10:05 – 10:55
(3) Breakout sessions


#1 Panel Breakout
Making Successful “Free-to-Play” and “In-App Purchase” Driven Mobile Games: Free-to-play and in-app purchase business models on mobile have changed the gaming landscape – thanks to a new segment of mass market casual gamers, proliferation of connected devices and revolution in digital distribution. In this new world, monetization now depends on engagement, retention and driving micro-transaction purchases. This panel addresses the challenges and opportunities head on from the point of view of the studio, and is made up of successful free-to-play and in-app purchase mobile game studio leaders, who have learned from trial-and-error, constant measurement and relentless iteration.Dave Castelnuovo, Founder, Bolt Creative & Creator of Pocket God; Gabe Leydon, CEO, Addmired; Lou Fasulo, COO, Z2Live; Charles Hudson, CEO, Bionic Panda Games; Moderator: Jeferson Valadares, Veteran Studio Exec
#2 Panel Breakout
Gamifying Mobile Apps
Gamification, or adding game-like features to non-game apps, has come on strong in the past couple of years as web sites embrace tools for more engagement. How will this translate into mobile apps? Adam Lavine, CEO, FunMobility, Kris Duggan, CEO, Badgeville; Nicole Lazzaro, Founder, XEO Design; Mark Baxter, Co-Founder & VP Product, Vivity Labs; Moderator: Margaret Wallace, CEO, Playmatics


#3 Panel Breakout
Game Engines: Evolving Beyond Consoles and PCs
As the computing universe moves beyond the device-centric to cloud and web-based technologies, game engines need to evolve as well. Mobile and web games are becoming a stronger part of the game development mix, with social media games redefining how users interact with games and each other. Game engines need to account for new technologies, like HTML5, WebGL and Flash. Toss in competing browsers, each of which behaves differently. Even AAA console and PC games now incorporate new technologies, such as Youtube integration and social media dabbling. Game engines need to give developers the tools to take advantage of the vast array of target platforms, including Androis, iOS and the web.
Brett Seyler, VP of Strategy, Unity Technologies; Michael Agustin, Founder, GameSalad; Walter Luh, CEO, Ansca Mobile; Moderator: Loyd Case, Freelance Writer
10:55 – 11:10 Morning Coffee Break
11:10 – 11:35
The Shallow or the Deep End of Gaming?
Lars Buttler, ChiefeExecutive, Trion Worlds
Daniel Terry, CEO, Pocket Gems
Moderator: Michael Pachter, Analyst, Wedbush Morgan Securities

Which kind of game is going to hold our attention in the future? Will it be deep games that take years to make and huge teams to build? Or will it be small teams making quick-turnaround casual games that grab our attention for a short time? We’ll see how our panelists define a great game and we’ll see how they answer this: why does it make more sense to invest a lot of money in your sector of gaming than other sectors?
11:35 – 12:00
Fireside Chat
Peter Relan, Chairman of Youweb & CrowdStar
Moderator: Dean Takahashi, Lead GamesBeat Writer, VentureBeat
Under the leadership of Relan, Youweb has spawned mobile and social gaming startups such as OpenFeint, CrowdStar, iSwifter and Sibblingz. With a strong foothold in the first stage of the social gaming revolution, Relan is now looking for another set of hits in mobile.
12:00 – 1:30 Lunch
1:30 – 1:55
Fireside Chat – Building a Mobile Social Platform
Neil Young, CEO, Ngmoco
Moderator: Yukari Iwatani Kane, Staff Writer, Wall Street Journal
Under the ownership of Japan’s DeNA, Ngmoco is building a global mobile social network called Mobage. Young believes that such social networks will create a dynamic ecosystem for commerce, discovery, and community on mobile devices. The result will be billion-dollar companies in the not-so-distant future.
1:55 – 2:40
Who’s Got Game Start-up Contest
Eight companies present will present on stage in four-minute sessions. Our three judges and moderator will listen and decide who has the best pitch. Our all-star panel will ask questions and offer comments. Moderator: Sana Choudary, CEO, Yetizen. Judges: Michael Chang, Director Corporate Development, Electronic Arts; Tim Chang, Partner, Norwest Venture Partners; Terence Fung, Head of Corporate Development, Zynga.
2:40 – 3:05
Fireside Chat – Entertainment Companies Born Through Mobile
Andrej Nabergoj, CEO, Outfit7
Moderator: Cliff Edwards, Reporter, Bloomberg Business Week
Once upon a time, entertainment companies were spawned by great movies, books, music or video games. But Outfit7’s Andrej Nabergoj, creator of the Talking Friends series which has been downloaded onto mobile devices more than 100 million times, believes that the next set of blockbuster entertainment franchises will be born on mobile platforms. Audacious, yes. But crazy? Not anymore.
3:05 – 3:20 Afternoon Coffee Break
3:20 – 3:45
Fireside Chat – Lessons of Mobile Gaming
Keith Lee, CEO, Booyah
Moderator: Eric Eldon, Editor, Inside Network
Booyah was an early pioneer in mobile gaming on the iPhone. It created and launched a gamification app, only to see it founder once released in the App Store. Then it regrouped and launched the hit MyTown game, which was like a version of Monopoly with real locations. Now the company is figuring out the future again. We’ll hear the story of continuous evolution from one of the veterans.
3:45 – 4:15
Rise of Tablet Gaming
Julian Farrior, CEO, Backflip Studios
Baudouin Corman, VP of Publishing in the Americas, Gameloft
Giancarlo Mori, Chief Creative Officer, Glu Mobile
Moderator: George Jones, Invention Media

Smartphone games aren’t the most thrilling when it comes to graphics. But tablet games are going to be able to exploit extremely powerful, console-like hardware in the not so distant future. How do game companies plan for this future?

4:15 – 4:35
The Rise of Cross-Platform Games
Kai Bolik, CEO, Game Duell

Peter Driesssen, CEO, Spil Games
Moderator: Japheth Dillman, Co-Founder, YetiZen

HTML5 is coming on strong. Will it enable game companies to create a game just once and then publish it across all mobile platforms? Will other technologies take over?

4:35 – 5:05
Fireside Chat – Mobile Games of the Future
Rob Wyatt, Chief Scientist, Otoy
Moderator: Dean Takahashi, Lead GamesBeat Writer, VentureBeat
Streaming technology has disrupted the DVD business. Now it’s coming to games. What are the implications of this technology for the next game consoles? And how will it impact the future of mobile? Rob Wyatt of Otoy is betting that game streaming will change everything.
5:05 – 5:15 Break
5:15 – 5:30
Joint Closing Remarks & Startup Competition Winners Announced
Matt Marshall, CEO and Editor in Chief, VentureBeat
Dean Takahashi, Lead GamesBeat Writer, VentureBeat
Nate Werlin, Director of Product Development, VentureBeat
Sana Choudary, CEO, Yetizen


5:30 – 6:30
Closing Reception


Co-Located With: MobileBeat2011

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