Agenda

Tuesday, July 12, 2011

8:00 – 9:15 Registration & Continental Breakfast
9:15 – 9:20
General Opening Remarks
Matt Marshall, CEO and Editor in Chief, VentureBeat
Dean Takahashi, Lead GamesBeat Writer, VentureBeat
Disruption 3.0 and Who Wins in the 4G Nirvana?

 

9:20 – 9:30 Mobile Summit Manifesto
9:30 – 9:55 Joint MobileBeat & GamesBeat Fireside Chat
Keith Rabois, COO, Square
Moderator: Dylan Tweney, Executive Editor, VentureBeat
It’s More than the Mobile Transaction! It’s the Experience.
Square’s COO, Keith Rabois, has an enviable track record for creating value: He was an early player at companies like PayPal, Linkedin and Slide. Now he’s pulling out all the stops, aiming to build his latest company, Square, into a global brand by focusing on the user experience. He thinks Square can become the Starbucks/Virgin America/Porsche of payments, and he’s doing it by disrupting the ways businesses set up and conduct transactions. Square is etching businesses into consumers’ phones — upending everything from processing, point of sale devices, loyalty programs, receipts and analytics.
9:55- 10:05
Move upstairs for breakouts

 

10:05 – 10:55
(3) Breakout Sessions

 

PRESIDIO
#1 Mobile Ads Are Not Enough – New Solutions to Drive Revenue for the Publishers and Developers

Hear from leading mobile publishers and app developers on how they plan to generate new revenue from their audiences beyond traditional mobile ads and virtual goods.
E.C. Morgan, CEO, Soma 365 Studios
Woodrow Levin, CEO, Bringit
Raj Singh, EIR, SRI Ventures
Shawn Scheuer, CEO, Moolah
Moderator: Vijay Chatta, Chief Talker, VSC & AppLaunchPR

SEACLIFF
2. What is the Right Cost of a User ?
As Anil Dharni observed earlier this year, these are the Wild West days of mobile. While other platforms – like Facebook – no longer offer the promise of huge success to those who aren’t already established, the race to build large user bases on iOS and Android is on. Many leading app developers spend large marketing budgets – in some cases budgets beyond an expected short term ROI – to succeed. In the last couple of weeks the main marketing tactic to acquire users on iOS via incentivized app downloads were disrupted by Apple. In this market, what is the right cost of a user?

Anil Dharni, Co-Founder, Funzio
Paul Baldwin, CMO, Outfit 7
David Bluhm, CEO, z2live
Mike Breslin,VP of Marketing, Glu Mobile
Moderator: Damon Brown, US Correspondent, Pocketgamer
PACIFIC HEIGHTS
3. Checking In On Where Location Is At

Location is one of the key areas of innovation in mobile and was one of the main topics of MobileBeat 2010. Amidst a lot of controversy, deals/coupons have grown to enjoy a lot of media attention. 1 year later we ask the question: Where is the real innovation in location happening ?
Rob Bailey, VP of Business Development, SimpleGeo
Alistair Goodman, CEO, Placecast
Ryan Oehm, Product Manager Mobile, Citysearch
Rich Kilmer, VP of R&D, LivingSocial
Moderator: Greg Sterling, Contributing Editor, Searchengineland
10:55 – 11:15 Morning Coffee Break
11:15 – 11:35
Fireside Chat
Rich Miner, Partner, Google Ventures
Moderator: Matt Marshall, Founder & Editor-in-Chief, VentureBeat
It’s Early Days in the Mobile Revolution

As a part of Android from its start, Miner has watched the mobile phone market and Android’s success over the years. He will discuss where we are on the explosive curve of smartphone penetration, the development of the Android ecosystem, and why we are still in the early days of the mobile revolution impacting consumer behavior and creating new business models.

11:35 – 11:55
Fireside Chat
Phil Carmack, SVP Mobile, NVIDIA
Moderator: Matt Marshall, Founder & Editor-in-Chief, VentureBeat
Powering the Mobile Computing Revolution
As more and more people start to think of their phones as computers first and phones second, mobile devices will require more computing power. Phil Carmack will discuss how NVIDIA is driving the industry forward in dual-core and quad-core mobile super chips, highlighting the latest breakthrough use cases of the company’s technology.
11:55 – 12:10
Presentation
Raj Talluri, VP of Product Management, Qualcomm
The Heart of Mobile
The most dramatic illustration of the fact that mobile has emerged as the center of what high tech has to offer today’s consumer, is what today’s smartphones and tablets can do with graphics and multimedia. The heart of mobile is the apps processor and Raj will talk about and show future technologies coming to mobile.
12:10 – 1:30 Lunch
1:30 – 2:30
(3) Breakout Sessions

 

SEACLIFF
#1 What Kind of User Experience Will it Take for Mobile Video Advertising to Take the Next Step?

Marc Ruxin, CIO, Universal McCann
Dave Yonamine, CEO, Mobilityware

Michael Rubin, Executive Director Business Development, AT&T Interactive
Moderator: Michael Chang, CEO, Greystripe

Video interstitials have been one of the main emerging sources of revenue for app publishers/developers, advertisers and brands. What has contributed to this success story? Why is this format interesting for developers? What is branding opportunity for advertisers ? And what kind of user experience will need to emerge for mobile video advertising to become even more important for developers and even more appealing to consumers to reach mass market?
PRESIDIO
#2 Mobile Web, Mobile Video, 3D – Key Trends To Change How The Mobile Device Of 2012 Will Lo
ok
Sy Choudhury, Director of Product Management & Web Technologies, Qualcomm
Thomas Arend, Product Manager, Mobile, Mozilla
Dan Mosher, VP Mobile & Network Development, Brightroll
Charles Jolley, CEO, Strobe
Moderator: Mark Sullivan, Editor, PC World

How will the mobile device of 2012 look? The panelists will discuss three key trends that will re-shape mobile devices in the coming year. 2011, according to Cisco, will be the first year where mobile video takes up the majority of WLAN bandwith – this trend will only accelerate in 2012, but with which consequences ? Apple, Google and Co will push new adaptive streaming technologies into the market. Innovation around the mobile web browser will accelerate even further. Adoption of 3D technologies will hit other form factors like tablets.
PACIFIC HEIGHTS
#3 The Likely Winners In Mobile Payments – Carriers, PayPal?
Steve Klebe, VP Business Development & Strategy, Billtomobile
Omar Green, Director Strategic Mobile Initiatives, Intuit
Deng-Kai, Director Product Management, Tapjoy
Ron Hirson, SVP Product & Marketing, Boku

Carriers have the consumer’s payment info and access to leverage their device for security and are therefore in the best position to win in mobile payments. There need to be as few mouths to feed between the consumer and the merchant as possible, and if the carriers don’t step in and fill the gap, then PayPal has the best chance of adding mobile as an incremental piece of its ever expanding puzzle, since the hard part — the existence of the account and the primary utility — has already been established.
2:30 – 2:40
Transition Downstairs

 

2:40 – 3:10
Fireside Chat
Jim Goetz, General Partner, Sequoia Capital
Matt Murphy, Partner & iFund Manager, KPCB
Moderator: Matt Marshall, Founder & Editor-in-Chief, VentureBeat
Why Venture Capitalists are Going Long on Mobile
Groupon, Instagram, Picplz, Pandora, Square, Spotify — all are garnering stratospheric valuations now that hundreds of millions of people are using these services on their mobile phones. Even Groupon, relatively new to mobile, could soon be used predominantly on the mobile phone. That’s why leading venture capitalists are pumping huge amounts of money into mobile. We’ll hear from Kleiner Perkins’ Matt Murphy, leader of the iFund, and Sequoia’s Jim Goetz, leading partner for that firm’s mobile strategy (first backer of AdMob, the first big mobile company), about the next hot areas in mobile — payments, m-commerce, photo-sharing — and why they’re so valuable.
3:10 – 3:30
Fireside Chat
David Temkin, Head of Mobile, AOL
Moderator: Kara Swisher, Co-Executive Editor, AllThingsD
Taking Desktop Experiences Mobile?
Four years ago, companies only had one real platform to worry about – a web browser running on a PC. Now, with the widespread adoption of smartphones and tablets, the content experience has created massive fragmentation, and is evolving at a pace not seen since the popularization of the web in the late ’90s. There are plenty of options: Publish to an app, or a site? A mobile-optimized site, or a “full” desktop site? A tablet-specific app? Publish to an aggregator – but what kind of aggregator? etc. AOL is leading the charge with new initiatives that aim to meet consumer’s changing habits and demands on a variety of new devices. During this session, David Temkin will share observations and lessons learned about what works for things like “twitch,” newsy content, versus lean-back content, versus real time, immersive experiences.
3:30- 3:40 Fireside Chat
Redg Snodgrass, Head of Open Innovation, Alcatel-Lucent
The Deadwork & Return of The Living Deadwork
What happened to network based innovation, why we’ve failed, and how we can proceed to revive it.
3:40- 3:55 Afternoon Coffee Break
3:55- 4:55
MobileBeat Startup Competition – Consumer Category (Hosted by Tandem)
Get a peek at 8 of the hottest new mobile startups in the consumer category as they present live onstage in front of an expire panel of judges. The winner will receive VentureBeat’s coveted Tesla Award.
Presenters
Tappmob
SpeedySwipe
Cross Travel
DealNet
Gamzee
Akibot
Polkast
Onavo
Judge: Tim Lee, VC, Sequoia Capital
Judge: Doug Renert, Co-Founder, Tandem
Judge: Aydin Senkut, Founder & Managing Director, Felicis Ventures
4:55- 5:20 Fireside Chat
Stephanie Tilenius, VP of Commerce, Google
Moderator: Matt Marshall, Founder & Editor-in-Chief, VentureBeat
Google Wallet —
What’s Next?
We hear from Google’s wallet guru, Stephanie Tilenius. Google recently announced its plans for Google Wallet, an app that lets you tie any of your credit cards to your phone and make payments to any business with readers that already accepts credit cards. It’s a bold move to exploit its extremely popular Android phone operating system — Android powers more smart phones than any other OS — to get on your phone via its popular Google Market app store. In other words, Google wants Wallet to become the shopper’s starting point. It could be huge: Google can then target special offers to you via its app. The challenge: Google Wallet is so far limited to Google’s Nexus S phone, and only Mastercard supports it. This summer, Google will see if it can widen Wallet’s appeal.

 

5:20 – 5:30 Closing Remarks
Matt Marshall, CEO & Editor-in-Chief, VentureBeat
5:30 – 6:30
Closing Reception
Live music by DJ Dojah

 

Wednesday, July 13, 2011

8:00 – 9:15 Registration & Continental Breakfast
9:15 – 9:30
General Opening Remarks
Matt Marshall, CEO & Editor-in-Chief, VentureBeat

 

9:30 – 9:55
Opening Keynote Fireside Session
Laura Chambers, Senior Director Mobile, PayPal
Moderator: Matt Marshall, CEO & Editor-in-Chief, VentureBeat

 

Mobile payments: How to surf the coming $670 billion economic tsunami
There’s no question that a massive opportunity in mobile commerce is unfolding right now. And with Juniper Research estimating it at $670 billion by 2015, the stakes are only getting higher. PayPal has been the leader in mobile payments since 2006 and expects to see over $3B in PayPal payment volume from mobile devices this year. While others have just been talking about mobile payments, PayPal has been doing it for more than 5 years and more than 8 million people are regularly using PayPal on mobile devices right now. With its parent company’s recent acquisition of mobile payments company Zong, PayPal has quite a few updates and more to share during this session at MobileBeat.

 

9:55 – 10:15
Fireside Chat
Jason Spero, Head of Mobile – Americas, Google
Moderator: Ina Fried, All Things D
Leveraging the True Potential of Mobile
With over a million smartphones shipped globally each day, a whole new generation of users are beginning to experience constant connectivity and explore the world of mobile websites and applications. Yet, for mobile to reach its true potential, there are still challenges to overcome. Google’s head of mobile advertising will explain how brands and content creators can be proactive and leverage mobile to connect with users, and he’ll describe how Google can help them. He’ll also talk about Google’s master plan to turn Google’s AdMob, DoubleClick, AdWords and Analytics into a seamless, killer product for both advertisers and publishers. And we will get his insights on the competitive landscape and where the industry is headed.
10:15 – 10:35
Fireside Chat:
Humphrey Chen, Exec. Director New Technology Development, Verizon Wireless
Moderator: Devindra Hardawar, Lead MobileBeat Writer, VentureBeat
Blowing out the NFC ecosystem
Humphrey Chen will discuss insights around what types of things Verizon Wireless phones will uniquely “unlock” and “gain access to” in an NFC environment, provide thoughts around the most valuable use cases to feed into the NFC secure element and give guidance on how Verizon approaches building out and accelerating a new ecosystem in which the mobile phone is the newest factor of authentication.
10:35- 10:45
Presentation
Mihir Shah, CEO, Tapjoy
Changes in Discovery, Engagement and Monetization for Mobile Apps
How can mobile app developers acquire new, high-value users in a landscape of shifting platforms and increased competition? How can they improve user revisit rates and drive deeper engagement? How can free-to-play apps in particular tap into new sources of liquidity to find incremental revenue? Tapjoy CEO Mihir Shah answers these questions and more when he unveils an innovative new product solution for game developers on iOS, Android, Windows Phone 7 and other mobile platforms.
10:45- 11:05 Morning Coffee Break
11:05 – 11:55
(3) Breakout Sessions:

 

PACIFIC HEIGHTS
#1 Breakout Panel

Enterprise Mobile Apps, Definitely Not Business as Usual
Aaron Levie, CEO, Box.net
Bob Tinker, CEO, MobileIron
Alan Masarek, CEO, QuickOffice
Moderator: Matt Lynley, Writer, VentureBeat
Gartner predicts that 54.8M tablets will be sold in 2011, and many of these will become enterprise tools. But while everyone gets excited about the hardware, it’s the software that is poised to transform businesses. Mobile apps are exploding into the enterprise, revolutionizing the way people work, streamlining business processes and delivering entirely new sharing and collaboration capabilities. However, they also introduce issues around information access and security. As companies look at the transformative power of tablets and apps, what are the major opportunities and issues they need to understand?
PRESIDIO
#2 Mobile Shopping & Retail — Barcodes, Coupons and What Else?
John Boyd, CEO, ShopSavvy
Dr. Christian Floerkeneier, CTO and Co-Founder, Scandit
Jonathan Vu, Digital Strategist, BBDO
Iryna Newman, Mobile Marketing, Groupon
Moderator: Sylvie Barak, Editor, RCR Wireless

These are busy weeks in the mobile payments space. Point-of-sale payments provider Square got a new round of investment, mobile operators have linked up for a new payment initiative, Visa bought Fundamo to push mobile payments in the developing world and eBay bought Zong last week. Most of these investments have one underlying thesis: a new wave of transactions – in mobile shopping & retail – is about to go off. What is the current status of mobile shopping & retail and what is the outlook in the next 24 months?

SEACLIFF
#3 The Next Wave Of Innovation In Mobile Advertising
Jim Payne, CEO, Mopub
Daniel Odio, CEO, Socialize
Krishna Subramian, Co-Founder, Mobclix
David Williams, VP of Mobile Product Management, AT&T Interactive
Zephrin Lasker, CEO, Pontiflex
Jon Phenix, VP of Publisher Services, Nexage
Moderator: Devindra Hardawar, Lead MobileBeat Writer, VentureBeat

The first wave of mobile advertising – around the mobile web display advertising – started to take off in 2006. Just when it started to slow down – in the winter of 2009 – the second wave took off around the mobile app display advertising. And it continues. The third wave – around app offer walls – took off in summer 2010 and took a hit this April when Apple changed the interpretation of developer terms. What will be the next wave of mobile advertising about? Before the panel David Williams – VP of Mobile Product Management at AT&T Interactive – will debut the findings from the March 2011 Nielsen Survey “Where is Advertising Going?“

11:55 – 1:30 Lunch
1:30 – 2:00 Fireside Chat
Tim Schaaff, President, Sony Network Entertainment
Digital Music’s Move to Mobile: Strategies for Service Providers
Moving music to the cloud has long been an elusive goal for tech companies and their music industry counterparts. Now, the digital music space has enjoyed a recent explosion of options, and Sony stepped up to the plate as one of the first players to deliver a licensed cloud music service, now with mobile capabilities. Schaaff will discuss some of the strategies Sony Network Entertainment employs to create a service that is compelling to both consumers as well as the industry.
2:00 – 2:55
MobileBeat Startup Competition – Infrastructure Category (Hosted by Tandem)
Get a peek at 8 of the hottest new mobile startups in the infrastructure category as they present live onstage in front of an expire panel of judges. The winner will receive VentureBeat’s coveted Tesla Award.
Presenters:
Live Dibs
card.io
MobileSense
Kopo Kopo
App55
Roar Engine
playSocial
Global Locating Systems
Judge: Sanjay Macwan, Assistant VP, AT&T Chief Technology Office
Judge: Humphey Chen,
Exec. Director New Technology Development, Verizon Wireless
Judge: Bill Maris, Managing Partner, Google Ventures
2:55 – 3:20
Fireside Chat
Jeremy Stoppelman, CEO, Yelp
Moderator: Matt Marshall, Founder & Editor-in-Chief, VentureBeat

Yelp’s all the rage: Why it should become the next hot Internet IPO

Yelp hasn’t filed to go public yet, and won’t say when it will, but there’s a reason why it could become the next big IPO: It is the perfect mobile application, with consumers all over the world now using it to find ratings and tips on all kinds of businesses — from bars to barbers. With 4G rolling out, consumers can search on Yelp, load photos, and check in more quickly than ever before. And with consumers increasingly using smart phones to improve their lives, Yelp will just keep growing. We’ll hear from Yelp’s Jeremy Stoppelman about the next intriguing steps on Yelp’s roadmap.

 

3:20 – 3:40 Afternoon Coffee Break
3:40 – 4:10 Fireside Chat
Bill Gajda, Head of Global Mobile Product, Visa Inc.
Moderator:
Greg Sterling, Analyst , Opus Research
The Luxury of a Front-Runner: Visa Hopes to Dominate Mobile Payments by Embracing NFCCredit card companies already control a huge portion of commerce, so have little interest in disruption. But they see mobile payments as a way extend into areas where they’re not popular now: the millions of smaller businesses that haven’t installed credit card readers. As such, credit card companies see NFC as the technology to back. Visa has launched its own “wallet” app and is allowing it to be licensed by third parties. In addition, Visa has invested in Square. Is this strategy enough to snuff out competitors like Google and PayPal? We’ll here from Visa’s head of mobile Bill Gajda.
4:10 – 4:20
Presentation
Jeff Lawson, CEO, Twilio
SMS is Dead, Long Live SMS
Jeff Lawson will discuss how the company’s disruptive approach to traditional telecom is taking basic primitives such as phone numbers, voice calls, and text messages and reinventing them for hundreds of thousands of software developers, and the businesses they serve.  As building software and other automated systems becomes increasingly accessible, discover how lower prices, improved usability, and platform players invested in an ecosystem approach will change the game for mobile developers, on smart-phones and feature phones alike.
4:20 – 4:35

Fireside Chat
Jeff Lawson, CEO Twilio
Moderator: Dylan Tweney, Executive Editor, VentureBeat
Re-Inventing SMS: Empowering Developers with Simple Tools

Jeff Lawson will discuss how the company’s disruptive approach to traditional telecom is taking basic primitives such as phone numbers, voice calls, and text messages and reinventing them for hundreds of thousands of software developers, and the businesses they serve. As building software and other automated systems becomes increasingly accessible, discover how lower prices, improved usability, and platform players invested in an ecosystem approach will change the game for mobile developers, on smart-phones and feature phones alike.

4:35 – 4:50

Presentation
Anshu Dua, VP, Business Development, Mobile, YuMe
Mobile Advertising in a 4G World
With the launch of 4G networks, mobile advertising can move beyond the banner into richer, more engaging experiences with a focus around video. We will provide an overview of these new higher value monetization opportunities as well as best practices for balancing revenue goals with the user experience.

4:50 – 5:15 Fireside Chat
5:15 – 5:30
General Closing Remarks & Start Up Competition Winners Announced
Matt Marshall, CEO & Editor-in-Chief, VentureBeat
Dean Takahashi, Lead GamesBeat Writer, VentureBeat

 

5:30 – 6:30
Closing Reception

 

Co-Located With: GamesBeat2011

Featured ParticipantsSee all

Mobile News from VentureBeat

Sponsors

Platinum Sponsor

Gold Sponsors

Silver Sponsors

Event Sponsors

Strategic Partners