Agenda

Tuesday, July 10, 2012

8:00 – 9:10 First Floor Regency Foyer
Registration & Continental Breakfast hosted by GREE
9:10 – 9:20 First Floor Grand Ballroom
General Opening Remarks
Matt Marshall, CEO & Editor in Chief, VentureBeat
9:20 – 9:45 First Floor Grand Ballroom
Joint MobileBeat & GamesBeat Keynote Fireside Chat
Speaker 
Mark Pincus, Founder, CEO, CPO, Zynga
Moderator
Dean Takahashi, Lead Writer, GamesBeat
A Conversation with Mark Pincus on the Industry Opportunity for Play
Mark Pincus and Dean Takahashi will discuss the opportunity for play, what Zynga needs from the mobile ecosystem, a vision for the future of mobile games, and how to steer clear of zero-sum battles and create brand new markets.
9:45 – 10:10 First Floor Grand Ballroom
Fireside Chat 
Speaker 
Mark Curtis, Founder, Fjord
Moderator 
Matt Marshall, CEO & Editor in Chief, VentureBeat
Where does Service Design go in an Internet of Things?
The internet of things not only blurs the lines between bits and atoms, it signals the arrival of what we might call a hyper-connected global ecosystem. The latter is an evolutionary step in the way digital moulds into our lives that means much more than tweeting plants pot. It’s the next stage in the digitization of everything, where multiple devices will be linked to the internet well beyond the smartphone, PC, tablet and smartTV, with each receiving, processing, displaying and creating vast amounts of data. As this trend gains momentum, the distinction between the internet and real world will become harder to define. In doing so, it will push the user to become the operating system, changing how they interact with digital. This transition creates a whole new set of challenges, particularly when you consider the central role of the mobile and the need for consistent experiences across multiple touchpoints that blend seamlessly into our daily lives. This session will explore the concept of smart system design. It will explain how design is set to evolve to meet the deep complexity challenges of this new environment and highlight why the distinction between design and live service delivery is going to blur.
10:10 – 10:35
Fireside Chat
First Floor Grand Ballroom
Designing to Differentiate
Dave Morin shares how his approach to design has allowed Path to take on the Mobile Social space with defined demonstrable Impact.  He’ll discuss Path’s philosophy and tips and tricks to build for engagement and virality in what really matters to users.
Speaker 
Dave Morin, Co-Founder & CEO, Path
Moderator
Michael Copeland, Senior Editor, Wired
10:35 – 10:45 First Floor Grand Ballrom
Chairman Session
Speakers
Ernie Cormier, CEO & President, Nexage
Chris Akhavan, VP and GM of Partnerships and Strategic Operations, TapJoy
Simon Khalaf, CEO, Flurry
Moderator
Matt Marshall, Founder & Editor-in-Chief, VentureBeat
10:45 – 11:00
Morning Coffee Hosted by Animoca & Transition Break
11:00 – 11:55
Breakout Sessions
Second Floor Rooms
1. PRESIDIO
The Art & Science of Running Your App Business with a 360 Degree Approach
If you build it they may not come.  If you promote it, you may not retain them.  If you retain them, you may never make money.  Rapid industry maturation is dragging companies into an interdisciplinary battle to run their businesses effectively, or get left behind.  Simply put, to remain competitive, a skillful 360-degree approach to running an app business is required.  And it all needs to be measurable.  Listen to a panel comprised of some of the most successful apps in mobile today to learn how they play to win in the hyper-competitive mobile app marketplace.
Speakers
Lou Fasulo, Chief Operating Officer, Z2Live
Michael Bayle, SVP and General Manager, ESPN Mobile
Philippe Browning, VP, Advertising and Operations, CBS Interactive
Moderator 
Peter Farago, Vice President of Marketing, Flurry
2. SEACLIFF
Delighting the Developer: Designing Cloud Services That Work
Developers are tough customers when it comes to interface and functionality as they know what is possible. An emerging class of cloud services that are powering mainstream consumer applications like Box.net, Path or Instagram, are delivering unprecedented ease-of-use, ease-of-access and ease-of-administration. Join investor Navin Chaddha and experts from Cocoafish, Urban Airship and others as we discuss ways in which to delight the developer.
Speakers
Mike Goff, Co-Founder & CEO, Cocoafish (acquired by Appcelerator)
Scott Kveton, CEO, Urban Airship
Brian Wong, Founder & CEO, Kiip
Moderator
Navin Chaddha, Managing Director, Mayfield Fund
 3. PACIFIC HEIGHTS
Designing for the Mobile Brain
Is your mobile app designed to meet a core human needs? This panel of behavioral experts and practitioners discuss what makes us tick and how to use what they’ve learned to build better mobile tech. The panel will discuss the latest in persuasive technology and how to create user habits to make indispensable products.
Speakers
Josh Elman, Principal, Greylock
Jason Hreha, Founder & Product/Behavior Designer, Dopamine
Amy Jo Kim, Game Designer
Moderator
Nir Eyal, Behavior Engineer and Blogger, NirAndFar
4. MARINA
New Design Paradigms for Getting Work Done in the Real World
Getting work done in the post-PC world requires true design innovation. It’s not just about resizing for smaller screens or scanning analog files into digital ones. It requires us to fundamentally re-think how people work and get things done on all types of computing devices. This panel will explore the opportunities and challenges of making the familiar new again by designing for mobile first. Whether it’s getting work done on tablets using the core office apps we’re familiar with on the desktop, creating an entirely new way to experience and interact with the sales process, or making everyday parts of work like finding colleagues, booking rooms and managing sales collateral truly mobile and in-the-moment, our panelists will share their experiences in innovating for the post-PC workplace.
Speakers
Dan McCall, Co-founder & Chief Product Officer, Taptera
Sam Lawrence, CEO and Co-founder, Crushpath
Jay Zaveri, VP Product & Marketing, CloudOn
Moderator
Devindra Hardawar, National Editor and Lead Mobile Writer, VentureBeat
12:00 – 1:25 Hosted Lunch by Pontiflex
First Floor: Ralston Room
Second Floor: Twin Peaks
1:25 – 4:30 Second Floor Napa Room
Animoca Lounge

Come network, recharge your devices and hang out.
Also, refresh yourself with beer from 2:30-4:30 PM daily.
1:25 – 2:20
Breakout Sessions/Round Tables
1. SEACLIFF
Using Social Graphs to Drive Mobile App Discovery and Engagement
This session will focus on using the social graph to drive discovery, vitality and engagement of mobile apps. We will learn best practices from execs from social platform companies as well as app companies who have successfully used social graphs to build huge, engaged user bases.
Speakers
Gustaf Alstromer, Vice President of Growth, Voxer
Marco DeMiroz, President & CEO, PlayFirst Inc.
Chris Akhavan, VP and GM of Partnerships and Strategic Operations, TapJoy
Suli Ali, Co-Founder & CEO, TinyCo
Moderator
Ajay Chopra, General Partner, Trinity Ventures
 2.PRESIDIO
No More Ugly Enterprise Apps
Corporate IT is the largest software company in the world-but man, are those  apps ugly! The cost of an “ugly” app is actually quite expensize. Consider the following: low adoption rates, abandoned environments, employee frustration and the risk of enterprises face by employees taking matters into their own hands by circumventing the firewall. During this panel the participants will discuss what enterprise users now expect in terms of user experience, app functionality, etc. in order to ensure wide adoption and success.
Speakers
Mikkel Svane, CEO, Zendesk
Ketan Anjaria, Founder, CardFlick
Jaan Orvet, Head of Creative, Nansen
Tim Lee, Partner, Sequoia Capital
Moderator
Jeff Haynie, Co-Founder & CEO, Appcelerator
3. PACIFIC HEIGHTS 
Contextual Design: Creating the Anytime Everywhere Experience
Interaction with applications and Websites can happen everywhere and anytime. Understanding who your use is, is only half the battle – You need to know how they will be using it, where they are and what they want at the moment in time. Screen size isn’t the only thing that is different about mobile experience. Are they walking through the aisle of your store, comparing the price with an online retailer? Learn how contextual design can help enhance your experience. Find out how other companies are beginning to explore these kinds of interactions.
Speakers
Ron Rogowski, Vice President and Principal Analyst, Forrester Research
Lori Kirkland, President, Neurodesign Inc.
Mike Mohageg, VP of User Experience, Oracle
Moderator
Erik Loehfelm, Executive Director of UX, Universal Mind
 4. MARINA
YouWeb Companies: Financing and Strategic Partnership Opportunities
YouWeb, the technology incubator famous for kicking off successful gaming companies like OpenFeint and CrowdStar, is hosting two part breakout sessions. In the first of the session, VCs and angel investors will be able to hear from early stage YouWeb portfolio companies looking to raise capital. The second part of this session is focused on YouWeb portfolio companies looking to make strategic partnerships. YouWeb was founded by serial entrepreneur Peter Relan, who has served as a Silicon Valley executive, angel investor, and technology veteran for over 20 years.
Session 1
Phoenix Guild, Spaceport.io, Flit, Pluto Games
Session 2
CrowdStar, iSwifter, Insta Poker, Joypad
Moderator
Peter Relan, Founder & Chairman, YouWeb
2:20 – 2:30 Transition Downstairs to Main Ballroom
2:30 – 2:55 Grand Ballroom
Fireside Chat
Nailing It: Determining a Cross Branded UI/UX in a World of Passionate Sports Fans
This session with Michael Bayle will focus on how to build a unified mobile integrated branded UI/UX across multi-platforms, with multiple applications.  Bayle will highlight ESPN’s learnings about sports fans, as the company maintains its mission to serve fans anytime, anywhere.  ESPN’s fans are extremely passionate about the players, teams and leagues that ESPN connects them to. Do it right, and they’ll tattoo brands on their body.  Do it wrong and they’ll send you to the showers.
Speaker
Michael Bayle, SVP and General Manager, ESPN Mobile
Moderator
Rich Wong, Partner, Accel
2:55 – 3:35 Grand Ballroom
MobileBeat Tablet App Competition
With the emergence of tablets as such as powerful force in mobile, we’re holding our first-ever tablet oriented competition. From over 250 applicants, we’ve selected five finalists who will show how they are taking advantage of larger touchscreens and innovating beyond smartphone design. We are excited to pick the Tablet App winner who will show the world why tablets are an exciting new computing platform, and not just a fad.
Companies Presenting
iTravel, Nukotoys, Ahead, Watchup, Spectralmind
Moderator
Meghan Kelly, Writer, VentureBeat
Judges
Laura Diaz, Associate Director of New Market Development, Verizon Wireless
Tim Lee, Partner, Sequoia Capital
Steve Schlenker, Co-Founder & Managing Partner, DN Capital
Doug Renert, Co-Founder, Tandem Capital
Marc Kleinmaier, Head of Operator Ecosystem for North America, Nokia
3:35 – 3:55
Afternoon Coffee Break Hosted by Animoca
3:55 – 4:20 Grand Ballroom
Fireside Chat
Art of Simplicity: The Cornerstone for Successful Mobile Social Commerce
Manish and Meghan will talk about the recent trends in social mobile commerce, and what are the driving factors behind the space. Key take aways will be: Crossing the chasm between web and mobile to build a breakout experience.  Driving lasting social engagement on mobile to generate revenue, not just comments.  Positioning your product to build passionate not passive users.
Speaker
Manish Chandra, Founder & CEO, Poshmark
Moderator
Meghan Kelly, Writer, VentureBeat
4:20 – 4:35 Grand Ballroom
Fireside Chat
Mobile app developers focus so much on user acquisition velocity to rank at the top of the charts that monetization is often considered  “drag.”  W3i will help us explore the possibilities of grasping velocity while at the same time not losing sight of monetization.  They will also reveal what appropriate Average Revenue Per Daily Active User, ARPDAU, Benchmarks are for iOS and Android so that you’ll know when to celebrate once your mobile app starts to generate significant revenue.
Speaker
Robert Weber, Co-Founder, W3i
Moderator
Matt Marshall, Founder & Editor-in-Chief, VentureBeat
4:35 – 5:00 Grand Ballroom
Fireside Chat
Mobile Messaging: How to Push It Real Good
Push notifications can make a huge difference to app usage and customer retention. Combined with location awareness, it also gives marketers a powerful set of tools for targeting customers. The trick is knowing how and when to use these tools appropriately. Urban Airship’s Scott Kveton knows a thing or two about this, as his company has delivered over 20 billion push notifications on behalf of the app developers it serves. We’ll talk with Scott about “good push,” location-based services, monetization, and the role design plays in mobile apps.
Speaker
Scott Kveton, Co-Founder & CEO, Urban Airship
Moderator
Dylan Tweney, Executive Editor, VentureBeat
5:00 – 5:25 Grand Ballroom
Fireside Chat
Designing for Your Ears
How do you design a best in mobile experience when the primary use case is for the ears? This session will explore how Pandora has scaled, monetized and designed for mobile, achieving cross-platform success with a laser focus on the product.
Speaker
Tom Conrad, Chief Technology Officer, Pandora
Moderator
Dylan Tweney, Executive Editor, VentureBeat
5:25 – 5:30 Grand Ballroom
Closing Remarks
Meghan Kelly, Writer, VentureBeat
Jolie O’Dell, Writer, VentureBeat
6:00 – 8:00 Opening Happy Hour Hosted at Zynga Headquarters
After a day of panels and high-level discussion, come unwind with us with hosted food, drink, great networking and entertainment. Meet the people behind your favorite Zynga games as well as senior executives from other leading mobile, social media and technology firms. Shuttle service will be provided from the Palace Hotel to Zynga Headquarters.

Wednesday, July 11, 2012

8:00 – 9:15 First Floor Regency Foyer 
Registration & Continental Breakfast
9:15 – 9:20 Grand Ballroom
General Opening Remarks
Matt Marshall, CEO & Editor in Chief, VentureBeat
9:20 – 9:45 Grand Ballroom
Opening Keynote Fireside Chat
Product Decision-Making in a World Where UI/UX has Taken Over the Driver Seat

Since the arrival of the Apple iphone, consumers won’t stand for anything less than a seamless, connected but also differentiated experience. Reflecting this, UI/UX has risen to a level of importance that it hasn’t had before. We hear from Yves Behar, founder of Fuseproject, a design and branding firm that has worked with everyone from  PayPal to Herman Miller, Jawbone, Sabi, Mint, One Laptop Per Child and See Better to Learn Better. For example, Fuseproject helped design PayPal’s triangle-shape payment reader, in contrast to Square’s square-shaped reader. Behar will talk about a new world that requires a holistic approach between hardware and software. But there are no reliable recipes here: Your product also has exude personality, uniqueness, and even emotion and storytelling. Imitators will die. Innovators will win.
Speaker
Yves Behar, Founder, fuseproject
Moderator
Matt Marshall, Founder & Editor-in-Chief, VentureBeat
9:45 – 10:10 Grand Ballroom
Fireside Chat
Square: Design Rules from the Inside Out
CTO of Square Bob Lee will discuss Square’s determination to overcome the difficult pain points of the payments industry by focusing on simplicity in design, business strategy and even company culture and hiring.  We will learn how Square’s focus on simplifying the complex in all aspects of their business has empowered them to disrupt one of the most profitable and pernicious industries globally.
Speaker
Bob Lee, CTO, Square
Moderator
Devindra Hardawar, Lead Mobile Writer, VentureBeat
10:10 – 10:35 Grand Ballroom
Fireside Chat
Design and How it Can Work for You
If design is the new battleground, how do you arm yourself to win? It’s about much more than hiring some design guerrillas, though they definitely help. It requires building a design-centered organization and getting all your employees to embrace creativity. Come hear thought leaders from Ideo and Sequoia Capital discuss how the best companies harness design thinking to innovate and grow.
Speaker
Owen Rogers, Senior Partner, IDEO
Moderator
Tim Lee, Partner, Sequoia Capital
10:35 – 10:55 First Floor: Regency Foyer
Morning Coffee Break Hosted by Animoca
10:55 -11:20 Grand Ballroom
Fireside Chat
Global consumers are embracing Tablets at an unprecedented pace and making them part of their daily lives – 65% use their tablets at least one hour per day. The touchscreen interface is driving new levels of engagement as consumers’ companion device for searching, browsing and purchasing from the comfort of their couch and while watching TV. Google’s head of mobile sales and strategy, Jason Spero, will discuss tablet-specific usage trends and specific media strategies to enable businesses to better connect with customers on this new platform.
Speaker
Jason Spero, Head of Mobile Sales and Strategy, Google
Moderator
Matt Marshall, Founder & Editor-in-Chief, VentureBeat
11:20 – 11:40 Grand Ballroom
Fireside Chat
Commerce: Anytime, anywhere, any way
The mobile payments market is no longer about e-commerce, m-commerce or offline commerce. It’s about commerce—anytime, anywhere, any way.  With the lines between online and offline commerce now blurred, what’s the real opportunity in mobile? PayPal’s VP of Global Product, Hill Ferguson, will discuss PayPal’s “mobile-first” mentality and how to achieve simplicity in a multi-channel world; with the wallet in the cloud, any device can be the delivery mechanism, given the right user experience.
Speaker
Hill Ferguson, Vice President of Global Product, PayPal
Moderator
Matt Marshall, Founder & Editor-in-Chief, VentureBeat
11:40 – 12:05 Grand Ballroom
Fireside Chat
Designing and Optimizing for Monetization
The mobile app ecosystem is challenged by issues around retention, engagement, and monetization. All three issues are being addressed by a variety of innovations in the areas of design, virality, platform capabilities (e.g., notifications), etc. But monetization continues to lag audience. Mary Meeker called it the “mobile monetization gap” in her recent Internet Trends presentation.  We’ll explore why mobile monetization is lagging and what some of the smartest developers are doing to close that gap. We’ll discuss various design techniques and choices developers make to drive higher monetization including designing apps for monetization.
Speaker
Lars Albright, Co-Founder & CEO, Session M
Doug Garland, CRO, Shazam
Moderator
Matt Murphy, Partner, KPCB
12:05 – 1:30 Hosted Lunch on Both Floors Hosted by Qualcomm
First Floor: Ralston Room
Second Floor: Twin Peaks
1:25 – 4:30 Second Floor Napa Room
Animoca Lounge

Come network, recharge your devices and hang out.
Also, refresh yourself with beer from 2:30-4:30 PM daily.
1:30 – 2:30
Breakout Sessions/Round Tables:
1. SEACLIFF
Tabula Rasa “The Tablet Reset”
To what extent is the tablet leading a reset of all digital design? What makes it different and what is its significance for the delivery of services? Learn why your business is lost if you can’t create a compelling tablet strategy.
Speakers
Michael Spiegelman, Director of Product Innovation, Netflix
Joff Redfern, Head of Mobile Products, LinkedIn
Omar Green, Director of Strategic Mobile Initiatives, Intuit
Jason Brightman, Senior Director of User Experience, Apollo Group
Moderator
Mark Curtis, Founder, Fjord
2. PRESIDIO
Enterprise 2.0 – The Bottoms-Up Sales Model
The BYOD (Bring Your Own Device) phenomenon into the enterprise has fostered a new trend: BYOA (Bring Your Own Apps). Instead of hiring a sales force and selling to the CIO, a new breed of simple and beautiful prosumer-targeted micro-apps are successfully penetrating the enterprise by targeting the employee. The CIO is now the Chief Reaction Officer being caught off-guard and having to deal with half their workforce already using Dropbox or other tool holding sensitive enterprise data. This panel will explore three companies that have successfully achieved a bottoms-up sales model and what tips, tricks and wisdom they can share in that journey.
Speakers
John McGeachie, VP Group Accounts, Evernote
Jason Mills, Head of Support, Expensify
Nancy Ramamurthi, VP of Product Management & Marketing, TripIt
Chanse Arrington, Head of Developer and Content Marketing, NAM-Nokia
Moderator
Raj Singh, Founder & CEO, Al Tempo
3. PACIFIC HEIGHTS
How Great Design Impacts Viral Growth
Mobile UX / UI design has become as important to companies as engineering.  If you nail a product’s design and focus on usability, the impact to growth can be substantial.  Making your product pretty isn’t enough.  If it’s not easy to use and it doesn’t solve a problem, fickle consumers will abandon ship.  First impressions are paramount to retention. In this session, panelists will discuss how to design products and features that increase word of mouth referrals; bridging the gap between branding and native platform design; how to understand your funnels for acquiring new users and how to improve that funnel; integrating social in the right way; and introducing viral features that reach the masses.
Speakers
Eric Setton, Founder & CTO, Tango
Lars Fjeldsoe-Nielsen, Head of Global Mobile Business Development, Dropbox
Michael Robinette, VP of Engineering, Viddy
Moderator
Devindra Hardawar, Lead Mobile Writer, VentureBeat
4. MARINA
The Impact of Mobile Payments on Retail
As shoppers use their smartphones to bridge the gap between brick-and-mortar retailers and e-commerce, they are creating new sets of behaviors — and demanding new retail experiences.  Retailers and brands are under increasing pressure to respond to this development, partnering with mobile shopping applications to drive consumer spending through mobile payments. Competition in the mobile payment space is heating up, and the winners — among apps, retailers and brands — will be largely defined by who can deliver the best user experience. 
Speakers
Trevor Dryer, Head of Product Management, Intuit
Paul Sun, West Coast Lead, Capital One Labs
Jim Barkow, Co-Founder & CEO, Longboard Media
Alexander Muse, CEO, ShopSavvy
Moderator
Martin Giles, US Technology Correspondent, The Economist
2:30 – 2:45 Afternoon Coffee Hosted by Animoca & Transition Break to First Floor
2:45 – 3:15 MobileBeat Smartphone App Competition
Five companies will compete with their exciting, new smartphone apps — be it native or web app. Who will demonstrate the best innovation and beautiful design, interface, or overall experience? We want to see design that will make us either instantly put the app on our device’s home screen.
Companies Presenting
MobileDay, Fluid Interaction, Glomper, The Good Ear, Selligy
3:15 – 3:45 MobileBeat Mobile Services Competition
Design isn’t just skin deep — the services that power the mobile revolution can also be elegant in their architecture. You could be using a hot new programming language, or a little-used API, for example. Five Companies will compete and show us how they are creatively solving problems in mobile, and how end-users benefit.
Companies Presenting
Retailigence, Placed, push.io, AdColony, Zooz
Moderator
Jolie O’Dell, Writer, VentureBeat
Judges
Laura Diaz, Associate Director of New Market Development, Verizon Wireless
David Krane, Partner, Google Ventures
Doug Renert, Co-Founder, Tandem Capital
3:45 – 4:10
Grand Ballroom
Fireside Chat
Mobile is the Starting Point, Not an End Point
There is no doubt that mobile is a major catalyst for innovation in the enterprise software market today, with the power to reinvent every industry it touches. More than half of the connected devices in the enterprise are based outside the traditional Windows environment. Between iPads, iPhones, and Android devices, users have brought an amazing diversity of devices into the workplace, which has in turn driven the adoption of new software better suited to a mobile, connected work force. Unsurprisingly, that innovation is not coming from the entrenched providers of yesterday. Instead, innovation is coming from younger companies that have been built and designed with mobility as a first principle. In this discussion, Aaron Levie, CEO and co-founder of Box, will share his thoughts on why designing for mobile first frees software creators to look at use cases and business processes from fresh perspectives, leading to better and sometimes entirely new experiences that never would have emerged from companies that view the mobile device as just another endpoint for their software.
Speaker
Aaron Levie, Founder & CEO, Box
Moderator
Jolie O’Dell, Writer, VentureBeat
4:10 – 4:15 Grand Ballroom
General Closing Remarks
MobileBeat & GamesBeat Start Up Competition Awards Ceremony
Meghan Kelly, Writer, VentureBeat
Jolie O’Dell, Writer, VentureBeat
4:30 – 5:30 GARDEN COURT
Closing Reception Hosted by Box
Music provided by DJ Dojah – djdojah.com

Stay tuned for more information coming soon!

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