Agenda

Monday, April 14th

2:00pm - 2:15pmRegistration for Summit Chairs (Callippe Foyer)
2:15pm - 3:00pmChair Group Meeting (Verbena B)
3:00pm - 4:00pmGeneral Registration & Refreshments hosted by Kingsoft Office (Callippe Foyer)
4:00pm - 4:10pmOpening Remarks (Callippe Ballroom)
Speaker
Matt Marshall, Founder & CEO, VentureBeat
4:10pm - 4:30pmOpening Fireside Chat (Callippe Ballroom)
How to measuring effectiveness of mobile advertising -- when there's no agreed Sheriff keeping the law?
To buy an ad on a publishing site, it can take working through up to four or five middlemen — agencies, networks, ad exchanges. Questionable business practices have emerged, where some of these middle players take a cut of the action without transparency or agreement on what metrics will constitute an effective campaign. There is no central standard body, no judge, no single measurement protocol. Top players like Apple and Facebook are crafting new, more restrictive rules around how third parties are allowed to target their phone and app users. Apple has restricted use of its IDFA as an identifier, and Facebook has rejected a leading third-party measurer of ad effectiveness, HasOffers. What is everyone else to do?
Speakers
Jesse Pujji, Co-Founder & CEO, Ampush
Peter Hamilton, CEO, HasOffers
Moderator
Matt Marshall, Founder & CEO, VentureBeat
4:30pm - 4:50pmPanel (Callippe Ballroom)
Understanding Consumer Intent & Leveraging Predictive Technologies
Predictive mobile apps are growing in use with a wide variety of productivity and calendaring apps garnering consumer and press attention. What’s next for predictive technologies in mobile? How can predictive technologies be used to improve customer experiences and help brands grow? How can companies tap into contextual cues, like location, calendar, email, etc. to better predict and respond to what their consumers want? What other cues can be used to better understand users and respond to their needs? Where are consumers drawing the line between cool and creepy? Join us on the main stage for a conversation with the CEOs of two white hot predictive apps companies - Max Wheeler from Mynd and Mikael Berner from EasilyDo who will be talking to Mark Daiss, the Co-Founder of the intelligent home screen, Aviate (acquired by Yahoo in January 2014) about how predictive technologies can be used to help companies grow.
Panelists
Mikael Berner, CEO & Founder, Easilydo
Max Wheeler, CEO & Founder, Mynd
Mark Daiss, Co-Founder of Aviate, Yahoo
Moderator
Molly Wood, Deputy Technology Editor, New York Times
4:50pm - 5:10pmPanel (Callippe Ballroom)
How Mobile Enables Companies to Reach Consumers in their Context: the home, the car, the family
One big question for companies — and marketers all over — is reaching consumers in context. Life360 connects parents and kids, ADT offers security to the home, and BMW allows connectivity for drivers. All show how companies can effectively deliver services to individuals where they are in their lives -- as a homeowner, parent or driving. By opening their platforms, and connecting through alliances, these companies are now working to creating more seamless, natural experiences. This nascent "OS of the Home" might even prefigure the next step towards a build out of the much-awaited Internet of Things
Speaker
Mark Platshon, Senior Advisor, BMW iVentures
Arthur Orduna, SVP & Chief Innovation Officer, ADT
Chris Hulls, CEO, Life360
Moderator
Jason Johnson, Chairman of the Internet of Things Consortium, CEO, August
5:10pm - 5:30pmFireside Chat (Callippe Ballroom)
Mobile Ad Placement Isn't Only About Demographics Anymore
In mobile’s short history, consumers have developed such an adversarial relationship with advertising that paying for it to go away in their games and apps became a business model. On the most personal device we’ve ever owned, top brands can create closer connections with consumers by pinpointing and owning the "moment" that the user is experiencing on her device, and tailoring their message to this moment. How are some advertisers trying to present their message in a different, more modern way, and what are the benefits they are seeing?
Speakers
Brian Wong, CEO & Co-Founder, Kiip
Gregg Colvin, COO, Universal McCann
Moderator
Monica Bannan, VP of Global Audience Measurement, The Nielsen Company
5:30pm - 5:35pmClosing Remarks (Callippe Ballroom)
5:35pm - 7:00pmCocktail Reception (Callippe Terrace)
7:00pm - 8:30pmSit Down Dinner (Surfbird & Tidewater Rooms)
8:30pm - 10:00pmDessert Reception (Mission Blue Chapel)

Tuesday, April 15th

7:45am - 8:45amRegistration & Breakfast Buffet (Callippe Ballroom & Surfbird/Tidewater Rooms)
8:45am - 8:55amOpening Remarks (Callippe Ballroom)
Speaker
Dylan Tweney, Editor-in-Chief, VentureBeat
8:55am - 9:15amOpening Fireside Chat (Callippe Ballroom)
Growing Mobile Revenue and Engagement at Twitter
What can mobile app developers and brands learn from Twitter's impressive mobile growth? Join Mike Abbott, General Partner, Kleiner Perkins Caufield & Byers (and former Twitter exec) for a fireside chat with Alex Roetter, VP Engineering/Revenue, Twitter. You'll hear about how Alex and his team continue to iterate Twitter's mobile experience over time to maximize usage, conversions and retention.
Speaker
Alex Roetter, VP Engineering/Revenue, Twitter
Moderator
Mike Abbott, General Partner, Kleiner Perkins Caufield & Byers
9:15am - 9:35amFireside Chat (Callippe Ballroom)
From Building a Mobile App to Building a Mobile Service
As mobile usage continues to grow, brands understand the importance of building their presence where their customers are. However, mobile users expect businesses to keep up with technology and place value and ease of use first. Come hear how Lowe's designed one of the rated retail apps, by deciding to hold the entire organization to the highest standards to ensure shoppers would be delighted to use their mobile services, before thinking how mobile users would convert into shoppers.
Speakers
Sean Bartlett, Director of Digital Experience, Product, & Omni-Channel Integration, Lowe's
Moderator
Ina Fried, Senior Editor, Re/Code
9:35am - 9:55amPanel (Callippe Ballroom)
The Art and Science of Increasing Brand Engagement on Mobile
In this fireside chat, Guy Horrocks, CEO & Founder of Carnival Mobile and Dave Statman, VP, Creative Development at Time Warner Global Media will talk about their experiences blending the art and science of mobile marketing to increase consumer engagement for two big media brands – CNN and Time. They'll identify the fundamental lessons they learned about driving user engagement on mobile while working together on real-time mobile marketing initiatives during the 2012 Presidential elections season. They'll also describe how to leverage these lessons to make brand engagement campaigns on mobile more effective.
Speakers
Guy Horrocks, Co-Founder & CEO, Carnival Mobile
Dave Statman, VP, Creative Development, Time Warner Global Media
Moderator
Tim Lee, Partner, Sequoia Capital
9:55am - 10:15amFireside Chat (Callippe Ballroom)
Investing in Growth
Keith Rabois is a VC at Khosla Ventures with a strong track record as a growth-oriented technology entrepreneur, executive and investor. He is well known for his early-stage startup investments as well as previous roles at PayPal, LinkedIn, Slide and Square. He's also known for giving start-ups candid advice, coaching and honest feedback. In this Fireside chat, we'll talk about his investments in the predictive apps and mCommerce spaces and explore these and other huge growth opportunities in mobile.
Speaker
Keith Rabois, Partner, Khosla Ventures
Moderator
Hannah Kuchler, San Francisco Correspondent, Financial Times
10:15am - 10:45amMorning Coffee Break (Callippe Foyer)
10:45am - 11:45amBoardroom Sessions
Session 1: Attribution & Transparency on Mobile (Surfbird B)
Chairs
Peter Hamilton, CEO, HasOffers
David Philippson, Managing Director Ad-X, Criteo
Facilitator
Guillaume Lelait, VP of US, Fetch

Session 2: Targeted Advertising (Verbena B)
Chairs
Jane Schachtel, Global Head of Technology Vertical Marketing, Facebook
Kamakshi Sivaramakrishnan, Founder & CEO, Drawbridge
Mahi de Silva, CEO, Opera Mediaworks
Facilitator
Jordan Novet, Staff Writer, VentureBeat

Session 3: Advertising Formats (Verbena A)
Chairs
Jason Baptiste, CMO & Founder, Onswipe
Zain Jaffer, CEO, Vungle
Nafis Jamal, Co-Founder of MoPub, Twitter
Facilitator
Dylan Tweney, Editor-in-Chief, VentureBeat

Session 4: Game Monetization (Mariposa Borracha)
Chairs
Christine Tao, SVP, Global Developer Relations, Tapjoy
Michal Pilawski, VP of Mobile Product Management, NativeX
Facilitator
Dean Takahashi, Lead Writer, GamesBeat

Session 5: Analytics Tools & Strategies (Tidewater B)
Chairs
Raj Aggarwal, CEO, Localytics
Sri Viswanath, SVP of Engineering & Operations, Groupon
Gus Weber, Senior Director of Product, ESPN
Facilitator
Julie Ask, VP & Principal Analyst, Forrester

Session 6: Wearables (Suite 2404)
Chairs
Lior Ron, CVP of Product Management, Motorola
Myriam Joire, Product Evangelist, Pebble
Facilitator
Redg Snodgrass, Founder & CEO, Wearable World

Session 7: Infrastructure for the Enterprise App (Tidewater A)
Chairs
Amar Varma, GM of Mobile, Pivotal Labs (Xtreme Labs)
Kiran Prasad, Senior Director of Mobile Engineering, LinkedIn
Facilitator
Kalyan Ramanathan, VP of Marketing, Crittercism

Session 8: Local Mobile Commerce (Surfbird A)
Chairs
Mike Ghaffary, VP of Business Development, Yelp
Mihir Shah, Vice President and General Manager of Mobile, Groupon
Tyler Bell, VP of Product, Factual, Inc.
Facilitator
Dan Slagen, SVP Marketing, Nanigans
11:45am - 1:15pmLunch (Callippe Ballroom & Terrace)
1:15pm - 2:15pmBoardroom Sessions
Session 1: Attribution & Transparency on Mobile (Surfbird B)
Chairs
Peter Hamilton, CEO, HasOffers
David Philippson, Managing Director Ad-X, Criteo
Facilitator
Guillaume Lelait, VP of US, Fetch

Session 2: Targeted Advertising (Verbena B)
Chairs
Brendon Kraham, Director, Emerging Performance, Google
Kamakshi Sivaramakrishnan, Founder & CEO, Drawbridge
Mahi de Silva, CEO, Opera Mediaworks
Facilitator
Jordan Novet, Staff Writer, VentureBeat

Session 3: Advertising Formats (Verbena A)
Chairs
Jason Baptiste, CMO & Founder, Onswipe
Zain Jaffer, CEO, Vungle
Nafis Jamal, Co-Founder MoPub, Twitter
Facilitator
Dylan Tweney, Editor-in-Chief, VentureBeat

Session 4: Game Monetization (Mariposa Borracha)
Chairs
Christine Tao, SVP, Global Developer Relations, Tapjoy
Michal Pilawski, VP of Mobile Product Management, NativeX
Facilitator
Dean Takahashi, Lead Writer, GamesBeat

Session 5: Analytics Tools & Strategies (Tidewater B)
Chairs
Raj Aggarwal, CEO, Localytics
Sri Viswanath, SVP of Engineering & Operations, Groupon
Steven Yarger, Head of Mobile, Trulia
Facilitator
Julie Ask, VP and Principal Analyst, Forrester

Session 6: Wearables (Suite 2404)
Chairs
Lior Ron, CVP of Product Management, Motorola
Myriam Joire, Product Evangelist, Pebble
Facilitator
Redg Snodgrass, Founder & CEO, Wearable World

Session 7: Infrastructure for the Enterprise App (Tidewater A)
Chairs
Amar Varma, GM of Mobile, Pivotal Labs (Xtreme Labs)
Kiran Prasad, Senior Director of Mobile Engineering, LinkedIn
Gus Weber, Senior Director of Product, ESPN
Facilitator
Kalyan Ramanathan, VP of Marketing, Crittercism
Session 8: Local Mobile Commerce (Surfbird A)
Chairs
Mike Ghaffary, VP of Business Development, Yelp
Mihir Shah, Vice President and General Manager of Mobile, Groupon
Tyler Bell, VP of Product, Factual, Inc.
Facilitator
Dan Slagen, SVP Marketing, Nanigans
2:15pm - 2:30pmAfternoon Coffee Break (Callippe Foyer)
2:30pm - 2:50pmFireside Chat (Callippe Ballroom)
Measuring the Full Value of Mobile
Today's consumers no longer take linear e-commerce paths that begin and end on the same device. From mobile, to computers and tablets, and even in store - they research, shop and purchase fluidly between devices and channels. Google demonstrates how to measure and assign value to all mobile conversions and understand how mobile holistically impacts your business beyond the mCommerce sale.
Speaker
Brendon Kraham, Director of Emerging Performance, Google
Moderator
Omar Hamoui, Partner, Sequoia Capital
2:50pm - 3:10pmFireside Chat (Callippe Ballroom)
From GQ’s “Nerd of the Year” to one of Time’s most influential people in the world – Join Mark Berniker, CNBC’s Silicon Valley/San Francisco Bureau Chief for a conversation with Biz Stone, Co-Founder of Twitter and Co-Founder and CEO of Jelly. Biz Stone represents different things to different people. But he is known to all as the creative, effervescent, funny and remarkably savvy co-Founder of Twitter- the social media platform that single handedly changed the way the world works – particularly on mobile. Now at Jelly, Biz and his team are reimagining the way we submit queries and get answers based on the idea that helping people is fundamental to the human condition. Mark will talk with Biz about his entrepreneurial experiences at Google, Twitter and now Jelly and his recipe for successfully growing companies.
Speaker
Biz Stone, Co-founder and CEO, Jelly
Moderator
Mark Berniker, Silicon Valley/SF Bureau Chief, CNBC
3:10pm - 3:30pmFireside Chat (Callippe Ballroom)
The Signs of Engagement
Succeeding on mobile requires understanding what each users want, and reacting the right way to keep them engaged. How are apps like the latest mobile darling, anonymous sharing app Secret, use analytics to monitor users' actions and behaviors throughout their lifecycle, to react to signals and prevent churn? What are their frameworks and vision to grow their audience, in the interesting context of an anonymous network?
Speakers
Suhail Doshi, CEO, Mixpanel
Chrys Bader-Wechseler, Co-founder & Chief Product Officer, Secret
Moderator
Rich Wong, Partner, Accel Partners
3:30pm - 3:50pmFireside Chat (Callippe Ballroom)
Speakers
Maria Alegre, CEO & Co-Founder, Chartboost
Diana Moldavsky, Chief Revenue Officer at ZeptoLab
3:50pm - 4:10pmBoardroom Session Recap (Callippe Ballroom)
The entire group of conference attendees convenes for a recap on what has been discussed during the boardroom sessions. We will call on one individual from each session to discuss the takeaways and to pose questions for the larger audience.
Moderator
Richard Byrne Reilly, Writer, VentureBeat
4:10pm - 4:15pmClosing Remarks (Callippe Ballroom)
Speaker
Matt Marshall, Founder & CEO, VentureBeat
4:15pm - 5:30pmClosing Reception (Callippe Foyer)

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