July brings funding for August Capital: firm raises its sixth fund

August Capital has raised $550 million for a new fund, according to August Partner Howard Hartenbaum. The fund, which is the sixth for the Menlo Park-based venture capital firm, includes $300 million for early stage investments and $250 million for “special opportunities” such as growth equity and buyouts. This is the same structure as August’s previous funds.

Funding Daily: if you know what you’re worth, go out and get it

There were some familiar names appearing in the deals channel today. Mashery exhibited as much spirit as Rocky by returning to the ring for a fifth round, and Asana-the-app continued to outshine Asana-the-yoga-pose in terms of productivity promotion (I know, I’ve tried both). TaskRabbit pulled a lucky $13 million out of its proverbial venture capital hat, and Redpoint e.ventures established the largest startup fund ever to hit Brazil. Whether you prefer boxing, yoga, the Bunny Hop, or samba, do it later. Now it’s time to read Funding Daily.

Real-time bidding is the next mobile ad breakthrough — here’s how you can profit

Anyone involved within the online display advertising space during the past four years is likely be aware of the steady rise of Real-Time Bidding (RTB) and the emerging power of demand-side platforms (DSPs). Since RTB-oriented purchasing enables advertisers instant access to their desired audience, DSPs and other online ad technology providers are recognizing the huge potential in making user data (gathered through online cookies) commercially available to them.

Online ads equal offline sales, says shopper analytics firm RapidBlue

Retailers typically measure online ads with online results: cost per click, cost per action, cost per sale. But Helsinki-based shopping analytics firm RapidBlue recently tested the effects of online ads on offline sales. And, surprisingly, it found a strong correlation: double-digit increases in both the number of shoppers and the amount of time they spent in store when stores ran Google AdWords campaigns.