Real-time bidding is the next mobile ad breakthrough — here’s how you can profit

Anyone involved within the online display advertising space during the past four years is likely be aware of the steady rise of Real-Time Bidding (RTB) and the emerging power of demand-side platforms (DSPs). Since RTB-oriented purchasing enables advertisers instant access to their desired audience, DSPs and other online ad technology providers are recognizing the huge potential in making user data (gathered through online cookies) commercially available to them.

Online ads equal offline sales, says shopper analytics firm RapidBlue

Retailers typically measure online ads with online results: cost per click, cost per action, cost per sale. But Helsinki-based shopping analytics firm RapidBlue recently tested the effects of online ads on offline sales. And, surprisingly, it found a strong correlation: double-digit increases in both the number of shoppers and the amount of time they spent in store when stores ran Google AdWords campaigns.

Break out the Cachaça: Brazil’s largest early-stage investment fund opens

This morning, Redpoint e.ventures announced that it is the largest early-stage venture capital fund in Brazil. The firm raised $130 million and is the first Silicon-Valley affiliated fund dedicated to the region. This news comes just one week after BV Capital rebranded as e.ventures and formally unified its five international funds under one umbrella.