Mobile VP for Activision reveals motivation behind Flurry partnership

Last month, Activision struck a partnership with analytics firm Flurry to create a third-party publishing platform that would allow outside developers to elease games under the Activision Mobile brand. The developers retain control over their intellectual property and Flurry provides mobile analytics and advertising capabilities. This was a significant step, considering Activision used to be less active on mobile than competitors Electronic Arts, Zynga, and Gameloft.

NBC and Facebook team for cross-network social media coverage of the Olympics

Recognizing that Facebook has become the people’s broadcast network, NBC Olympics, the official broadcast partner of the IOC, has today partnered with Facebook to provide consumers with London 2012 Olympics news and other coverage on Facebook, create social media segments for television viewers, and incorporate Facebook intelligence into its coverage of the Games.