Reaching the continually connected: Marketing to Gen C

We’ve seen endless articles about how to market to Millennials. But how about the younger cohort right behind them, Gen C, the “connected generation”? This is the group (those born after 1998) that won’t be able to comprehend life before the Internet and won’t even remember life before the smartphone or tablet. Email will be for “old people,” and touch screens will be the norm.

Tablet sales to top 760M worldwide by 2016, and a third will be iPads

According to Forrester Research, tablets are rapidly becoming the primary device of choice for millions of people around the world. Sales of tablet computers in 2016 are predicted to hit 375 million, and 760 million tablets could be in use worldwide. Compared to the 56 million tablets purchased worldwide in 2011, that’s a compound annual-growth rate of 46 percent.