How to attract users to your app and go platinum

If you are a struggling artist or developer working on the next great mobile app, you need a strategy for drawing in users. Keep in mind that buying traffic to convert to users doesn’t always add up. Developing for the mobile platform is vastly different from e-commerce, where the potential average revenue per user (ARPU) is considerably smaller, and in many cases non-existent. At the same time, there’s a limited amount of advertising inventory, and discoverability remains poor…

Mobile World Congress, here we come! What excites us most about the year’s biggest mobile event

More than just a getaway for fine tapas and wine, Barcelona is also home to one of the most important events in the mobile industry, Mobile World Congress. The event, which begins on Sunday at the Fira de Barcelona conference center, is where the world’s mobile phone makers gather to show off the technologies they hope will dominate the coming year.

Pulse grows from 1M to 11M users in 2011, works on monetization

Pulse, which makes a news reading app for Apple and Android tablets and smartphones, threw a party in the penthouse of the Kimberly Hotel last night to celebrate it big growth. “These guys offered to pay me for using our technology,” said Richard Ziade of Readability. “I should have accepted their offer.” He shook his head with a laugh, admiring the view and grabbing a slice of seared tuna off a passing tray.

America, keep rewarding your dissidents

Ever since I became an academic six years ago, I have been one of the biggest critics of U.S. competitiveness policies. I documented, for example, that we had our data wrong when it came to India and China’s advantages in engineering education and R&D, that we didn’t understand how to build innovation centers, and that our assumptions about entrepreneurs and entrepreneurship were wrong. I have been particularly vocal about America’s flawed immigration policies. I quantified the amazing contribution that skilled immigrants make in the technology industry and raised the alarm about the reverse brain drain that is in progress. I testified, assertively, to Congress, and have been badgering our political leaders to act on these important issues.