Lance Tokuda’s SchoolFeed rounds up $1.75M for fast-growing classmates network

Lance Tokuda was looking for an old high school friend, but instead he found his second big social networking startup. The co-founder of game publisher RockYou happened to find an old acquaintance from high school on Classmates.com, which has more than 60 million users. But when he was going to email her, he found that Classmates.com was going to charge him $60 for that privilege.

Extole turns regular customers into brand ambassadors, raises $10M

Nearly every company has a social presence these days, but personal recommendations are often a more powerful way to boost sales. If you’ve never heard about a company before, but your friend has, you’ll likely trust her opinion over that of a complete stranger. But keeping track of how much customer referrals really help your business can be hard, so Extole has created a way to track word-of-mouth marketing.

Jive still makes enterprise tech cool, reports Q4 earnings

In the fourth quarter of 2011, Jive increased its revenue by 53 percent over the same period last year, earning $22.5 million. Revenue directly associated with product was up 61 percent at $19.2 million. Jive provides social business software, which allows businesses to communicate with each other outside of instant messages and e-mails. Indeed, Jive sees a 27 percent drop in e-mail in companies where it is in operation.