Nokia’s head of sales steps down after it reports $1.7B first quarter loss

The tough times continue for Finnish phone giant Nokia, which has struggled to keep up with Apple and Android in the smartphone era. Today the company announced its results for the first quarter of 2012. Net sales fell sharply year over year from $13.6 billion to $9.7 billion. The company took a $1.7 billion loss on those sales, and Colin Giles, the head of sales, stepped down after 20 years at the company.

Want a store inside your video player? Cinsay can do that

Undoubtedly, the 30-second (or less) video commercial is an effective way to drive a company’s revenue. That’s assuming people take the initiative to visit the company’s store, walk through 2-3 additional steps, and finally confirm payment. Each step holds the potential for consumers to change their mind, get confused, and ultimately not follow through with the sale.