Lance Tokuda’s SchoolFeed rounds up $1.75M for fast-growing classmates network

Lance Tokuda was looking for an old high school friend, but instead he found his second big social networking startup. The co-founder of game publisher RockYou happened to find an old acquaintance from high school on Classmates.com, which has more than 60 million users. But when he was going to email her, he found that Classmates.com was going to charge him $60 for that privilege.

Extole turns regular customers into brand ambassadors, raises $10M

Nearly every company has a social presence these days, but personal recommendations are often a more powerful way to boost sales. If you’ve never heard about a company before, but your friend has, you’ll likely trust her opinion over that of a complete stranger. But keeping track of how much customer referrals really help your business can be hard, so Extole has created a way to track word-of-mouth marketing.

Jive still makes enterprise tech cool, reports Q4 earnings

In the fourth quarter of 2011, Jive increased its revenue by 53 percent over the same period last year, earning $22.5 million. Revenue directly associated with product was up 61 percent at $19.2 million. Jive provides social business software, which allows businesses to communicate with each other outside of instant messages and e-mails. Indeed, Jive sees a 27 percent drop in e-mail in companies where it is in operation.

Path is grabbing names, numbers, and emails from users’ phones

A brief post from Arun Thampi, an iOS developer based in Singapore, has sparked an outcry among Path users. Thampi was poking around the Path API for a hackathon when he stumbled on request which sent his entire contact list including names, emails and phone numbers to Path.
“Now I don’t remember having given permission to Path to access my address book and send its contents to its servers, so I created a completely new “Path” and repeated the experiment and I got the same result – my address book was in Path’s hands,” he wrote on his blog.

Apple pulls cloned games from App Store

A developer that sells apps in Apple’s ubiquitous App Store goes by the name Anton Sinelnikov. Pulling up his apps today shows a much thinner selection than yesterday, according to website VideoGameWriters. Nine apps are left on sale from this particular seller, down from 68 previously. The reason? Cloned apps. Knockoffs.

It pays to time your tweets: SocialFlow debuts self-serve platform and eyes new funding

SocialFlow, which helps brands and publishers optimize their performance across Facebook and Twitter, is launching its self-service platform today. The company has had a banner year, growing from just 2 employees to more than 30 and graduating from the betaworks building to their own office on the east side of Manhattan.
To get a sense of how the company works, let’s take the example from one of their clients, The Economist. With SocialFlow, which guides which messages The Economist puts out to its followers and when, the venerable publishers has grown its social media fanbase five times faster than average and increased engagement with its audience at a rate eight times greater than before it used Social Flow.