in-app purchase

The cost of failing at Freemium

Hot as zero-cost-to-entry is, implementing a freemium framework means overcoming a range of challenges and applying some deft design work in order to make the model fit.

meeting

What to do when a VC says no

You need to be emotionally prepared. This wasn’t my first startup, so I was braced for rejection and for not getting my way immediately. You need to expect this, and to not take it personally.