Spotify doubles its app library with a mix of blue chip partners and third party developers (sort of)

The number of Spotify apps jumped from 10 to 22 yesterday, with the launch of the company’s second wave of apps. There are more partnerships with big names music brands, as there was in the first ten apps. But there are also some playful apps created by third party developers (sort of) which show the direction that Spotify is headed in trying to expand into a full fledged music platform. Below is a nice summary from Ellis Hamburger:

Why GPS-based smart apps failed to go viral at SXSW

The South by Southwest (SXSW) conferences have given geeks a lot of social inroads over the last few years. They brought us blogging, then microblogging; they were a launchpad for Twitter and Foursquare. Thanks to those web services, meeting at SXSW IRL (In Real Life) turned the geeks hiding behind glowing screens into “friends”.