Airtime calls for a new marketing approach: Get ready for the social discovery era

Airtime must be in a gang because it continues to receive a beat down ever since it launched. While some of the criticism was warranted, there was a large point missed by the masses: Social Discovery Platforms — such as Airtime, Pinterest, The Fancy, Youtube and others — represent a huge opportunity for marketers looking to drive ROI in the social space.

The DeanBeat: Will your game company survive the zombie apocalypse?

The Electronic Entertainment Expo (E3) video game trade show in Los Angeles was full of glitzy press conferences (like Ubisoft’s, pictured above). So many big companies were acting like it was business as usual. They showed games that were the third or fourth in the series on the same generation of game consoles. One very well-known game developer came up to me and said, “I wonder if any of this is going to matter. There is so much change happening in the industry that is going to make this all irrelevant.”

That’s right, Windows 8 doesn’t suck

For months now, various pundits have been deriding the upcoming Windows 8 as the next Vista. People have made mocking videos showing older people thoroughly confused by Windows 8’s Metro tile interface (VentureBeat even contributed to this genre). Indeed, the Windows 8 Metro interface is radically different than the traditional Windows desktop. It’s a touch interface.

Using cloud services? 40% of you aren’t ready for the next outage

Last week a fairly minor Amazon cloud outage knocked popular Q&A site Quora and part of Salesforce.com offline. Service quality at web giants Pinterest and Dropbox was affected. It was a fairly minor incident compared to last year’s multi-day meltdown that took out Foursquare, Reddit, Scvngr, and others. But it was a good wake-up call: What are you doing to prepare your services for the next cloud failure?