How earned media can drive mobile app downloads

With more than a decade of digital media experience, I’ve seen plenty of bad ideas posing as innovation. For example, a few weeks ago I noticed a QR code that was incorporated into a mobile display ad. I stared quizzically at the screen on my mobile device and thought: How the heck am I going to take an image of that QR code when my camera is on the opposite side of the screen?

How to actually get things done in virtual meetings

Forget the company conference room. Coworkers no longer need to be in the same office space — let alone the same time zone — to hold a productive progress reports or brainstorming session. We asked nine young entrepreneurs about how they conduct virtual meetings between their startup teams, and actually get things done while doing so. (Share your own thoughts in the comments.)