Why China’s game business will hit $20B by 2016 (exclusive interview)

China has one of the most dynamic and unique game markets in the world. Rising from virtual non-existence a decade ago, and surviving a stage when every disk was pirated, the nation has become a force to be reckoned with in online games. Lisa Cosmas Hanson, managing director of Niko Partners, has watched the Chinese online game market for more than a decade. She has seen the rise of publicly traded companies such as Tencent, the launch of popular Western massively multiplayer online games such as World of Warcraft, and the emergence of social networking games. Mobile gaming has exploded with hundreds of Android app stores. And now there’s even a glimmer of hope that the Chinese government will allow the launch of game consoles, particularly if they are education focused. We talked with Cosmas Hanson about this ever-changing market. Here’s an edited transcript of the conversation.

Doing deals the right way

I’ve voiced quite a bit of opposition to the daily deals industry, but that doesn’t mean I’m opposed to discounting in general. Discounting can be an important part of the marketing mix, especially for encouraging trials.