Giftango powers the digital gift card revolution, gets tapped by Shopkick

You’ve likely never heard of Giftango, but the provider of a digital gift card platform for retailers and businesses is becoming an increasingly essential company for mobile shopping and e-commerce. Today the company announced that Shopkick, makers of the mobile shopping app that rewards you for walking into stores, has chosen Giftango to power its new digital gift card offering.

Nintendo’s Scott Moffitt has to create mass lust for the Wii U game console (interview)

Scott Moffitt is the executive vice president of sales and marketing at Nintendo. He’s got a tough job because video game marketing is changing. Nintendo is trying to sell its 3DS gaming handheld in the face of huge competition from Apple. And he had to create desire in the mass market to purchase the upcoming Wii U video game console. We caught up with him at the Electronic Entertainment Expo (E3) video game trade show yesterday. Here’s an edited transcript.

The limitations of social discovery

“Discovery” is a hot topic these days. The curse of a new buzzword is that it’s difficult to come to a shared mental model in the early stages. Instead of tackling that large problem, I’ll start with something simpler: defining “social discovery” and suggest that social discovery is a stepping stone on the way to algorithmic discovery.