The dirty little secrets of audience targeting

Ad targeting reminds me of the Chicago voting mantra from the 60’s—“vote early and vote often.” You may recall that in the 1960 election, the former Mayor Daley of Chicago used the names of tens of thousands of dead people to “vote” for John F. Kennedy. While the ad community isn’t busing in dead voters per se, it is keeping questionable count of who drives online ad results.

Review: Call of Duty Modern Warfare 3 multiplayer is a sweet addiction

Dear reader. I died many times to bring you this review. I endured endless humiliation as my fellow gamers shot me and trampled over my dead body to collect my dog tags. I have suffered the indignity of being the last player shot in a game, which means that everybody gets to see my character die in slow motion. I must be a zombie though, pulled back into the same mindless entertainment, because I keep rising from the dead to play again.

Review: Skyrim is far greater than the sum of its parts

The Elder Scrolls V: Skyrim is the latest blockbuster hopeful from developer/publisher Bethesda Softworks. Following in the footsteps of the studio’s previous award-winning open-world role-playing games Elder Scrolls III: Morrowind, Elder Scrolls IV: Oblivion and Fallout 3, Skyrim avoids tacked-on multiplayer and overpriced rainbow-colored launch day weapon DLC in favor of delivering the most rich and compelling single-player experience in video gaming history, a rare goal in a market dominated by competitive online titles such as Halo and Modern Warfare. Was Bethesda up to the ask? The answer is both yes and no.