game player levels

Game analytics 3.0: This time, it’s personal

Analytics 3.0 enables game designers to personalize the gaming experience to individual players based on player engagement and playing style — and keep the entire range of players engaged, from novice to expert.

FanDuel Announces Strategic Alliance with the Washington Redskins

FanDuel, the leader in one-day fantasy sports, today announced a fully integrated marketing agreement with the Washington Redskins, which will prominently showcase FanDuel at FedExField as well as across the team’s digital and social…

donut

Why digital marketing companies have become tasty acquisitions

Stacey Bishop, a partner at investment firm Scale Venture Partners, told VentureBeat that the new Age of the Customer, where buyers are educating themselves and making purchases later in the sales cycle, now means that most “of the [sales] funnel is in the hands of marketers, not sales.”