Get in line: Investors flock to hot anti-fraud startup Sift Science

SiftScience has raised $5.5 million from high-profile investors, including Salesforce CEO Mark Benioff, Reddit cofounder Alexis Ohanian, Union Square Ventures, First Round Capital, and more.

Visa leads $40M in TrialPay’s alternative payments business

Visa has led a $40 million investment round in TrialPay, one of the leaders in alternative payments known as offers.

Mountain View, Calif.-based TrialPay will use the money to expand into new markets and innovate in “transactional advertising.” TrialPay’s business …