The fact that TV drives tweets is not particularly shocking. The fact that tweets drive TV is much more significant.
Contrary to what it sounds like, Twitter’s acquisition of Bluefin Labs does not signal a desire by the social network to get into the fishing business. It is, however, stepping up its game when it comes to social TV analytics.
Twitter shook up the top brass a little today, transitioning current Chief Financial Officer Ali Rowghani to the top operating role and naming former Zynga treasurer Mike Gupta as the company’s new CFO.