MediaSpike expands effort to place product ads inside social and mobile games

March 21, 2013 8:00 AM Dean Takahashi
Dean Takahashi

Company hires chief revenue officer Manny Anekal and counts Pepsi as one of its customers in its effort to get past "banner blindness."

Pepsi and The X Factor embrace gamification with The Pepsi Sound Off

October 18, 2011 6:00 AM Dean Takahashi
Dean Takahashi

Gamification, or the use of game-like mechanics to make non-game apps more fun, is hitting the big time. Pepsi is announcing today it has created a gamified social network around the hit TV show The X Factor, which is Simon …