Mobile game monetization startup PlayHaven’s new COO: ‘There is life after Google’

Charles Yim served as head of mobile application partnerships at Google.

Merry Christmas, unless that’s not your thing: How to treat players like individuals

Player-relationship firm PlayHaven is introducing its User Segmentation tool to developers.

PlayHaven rounds up $8 million to finance international expansion

The monetization firm will use this latest investment to further build its developer tools and to expand internationally.

‘Days of getting lucky’ are gone for mobile game developers

The leaders of Kontagent and Tapjoy detail how mobile game developers need real plans to gain audiences.

Here’s what you’re missing from YouWeb and TapJoy at GamesBeat and MobileBeat 2012

We’re pleased to have YouWeb and Tapjoy joining in on the fun at MobileBeat 2012 and GamesBeat 2012 next week in San Francisco. YouWeb shines the spotlight on its portfolio of companies across two breakout sessions, and TapJoy CEO Mihir …

Apple’s crackdown on app-ranking manipulation: Confused developers caught in the dragnet

In the battle between Apple’s police and the developers who cheat to boost their rankings, some innocent startups are finding themselves banned from the marketplace.

PlayHaven launches “Zynga in a box” mobile-game monetization platform

PlayHaven, a real-time mobile marketing startup that has enabled a four-fold increase in in-app purchases for its game developer customers, is adding new monetization features that will help developers make even more money.

PlayHaven’s new monetization features use analytics and …

After three pivots, Playhaven finds a niche in monetizing mobile apps

Playhaven started life as a gamer’s social network. Then it morphed into making communities for mobile games. Now, after its third pivot, the company is focused on how to make money for mobile app developers via a real-time game marketing …