Microsoft: Say goodbye to Samsung, say hello to great smartphone photos

March 20, 2013 10:23 AM John Koetsier
John Koetsier

Microsoft's going on the offensive against Samsung's best-selling Galaxy S III in a new ad focusing on Windows Phone cameras, like the one in Nokia's Lumia 920.

Selling Windows Phone: Microsoft’s Ben Rudolph on why iPhone and Android users will love and buy his device

January 11, 2013 12:17 PM John Koetsier
John Koetsier

Editor's Pick It's odd to see Microsoft as the underdog, but that's the reality in mobile. And, according to Rudolph, that's what makes it fun.

Microsoft’s new Meet Your Match viral videos target iPhone and Android head-on

November 19, 2012 10:44 AM John Koetsier
John Koetsier

"Hi, I'm Ben, and today I'm showing people why Windows Phone is a better match for them than iPhone and Android."

Smoked by Windows Phone contest is a red-hot success, despite controversy

May 9, 2012 7:48 AM Devindra Hardawar
Devindra Hardawar

Microsoft’s Smoked by Windows Phone campaign — in which consumers battle their smartphones against Windows Phones in various speed contests — has been a smashing success for the company, generating over 100 million consumer impressions across a variety of media.…