MediaSpike expands effort to place product ads inside social and mobile games

March 21, 2013 8:00 AM Dean Takahashi
Dean Takahashi

Company hires chief revenue officer Manny Anekal and counts Pepsi as one of its customers in its effort to get past "banner blindness."

The DeanBeat: Nintendo reveals the Wii mini and the opinions fly everywhere

November 30, 2012 8:00 AM Dean Takahashi
Dean Takahashi

The Wii mini took the industry by surprise this week, and it has polarized the industry.

Social gaming pioneer Commagere pushes product placement as a moneymaker

September 7, 2012 9:00 AM Dean Takahashi
Dean Takahashi

Social gaming pioneer Blake Commagere has created MediaSpike to enable large-scale product placement in social games. That could generate an alternative source of revenue at a time when social gaming growth is flattening.