The company plans one of the biggest Call of Duty marketing campaigns ever.
In after-hours trading, Activision Blizzard's stock price fell 5 percent to $14.49 a share. The fall may be due to the drop in World of Warcraft numbers and the comments about the second half.
Activision is leaking subscribers in its popular MMO.
Activision Blizzard beats estimates, but World of Warcraft loses 1.3M subscribers.
Skylanders may suffer due to slow Wii U sales.
But company warns 2013 will be a tougher year.
Engagement measures show that Black Ops II is doing better than multiplayer activity for Modern Warfare 3.
Gaming's biggest franchise has a huge first 24 hours at retail.
The world's biggest independent game publisher sets the tone for the holiday selling season.
Paul Reiche, the head of the Toys for Bob game studio, is an overnight star (after decades of work) as the creator of the Skylanders franchise.
When Activision reports its earnings, the game world listens.
A talk with John Spinale, Disney Interactive's head of social games, at GamesBeat 2012.
Activision Blizzard has partnered with Chinese Internet portal Tencent to launch Call of Duty Online in China. The long-term partnership brings two of gaming’s juggernauts together.
Call of Duty is one of the world’s largest video game franchises, selling more …
The lawsuit over the breakup of Infinity Ward and Activision Blizzard has been a proxy war between two industry giants.
But this week, the legal case took some new turns. For a while, it looked like Activision would prevail, but …
The rivalry between Activision Blizzard and Electronic Arts came into focus this week as both companies reported their quarterly results, revealing their latest thinking on strategic priorities and the differences in their execution. It brings to mind a topic I …
Activision Blizzard says it has received a huge fan response to its revelations about Call of Duty: Black Ops II, which the company says is the "most ambitious" in the history of the franchise.
Activision Blizzard reported a hold-steady 10.2 million subscribers, with continued player engagement due to a recent content update and the beta of expansion Mists of Pandaria.
Activision Blizzard beat expectations for the first-fiscal-quarter earnings today. The results, coming two days after Electronic Arts posted better-than-expected earnings, could be interpreted as good news for the larger game industry.
Activision Blizzard is the largest independent publisher of traditional …
Activision Blizzard has beaten earnings expectations for its third fiscal quarter, which ended Dec. 31, and its major cash cow is still holding up. World of Warcraft didn’t suffer after Electronic Arts launched its massively multiplayer online game Star Wars: …
2010’s Final Fantasy XIII may have sold well enough, but the perplexingly bad design decisions quickly made the title a bitter disappointment for many fans. Coupled with the disastrous launch of Final Fantasy XIV, and even publisher/developer Square Enix admitted …