The new investor is a big endorsement for Kiip’s innovation in rewards.
Pepsi will offer rewards for the fitness and health portion of the Build Fund.
Kiip has formed a strategic partnership with one of the biggest holding companies for ad agencies in the world.
Kiip is moving to a broader group of rewards and advertising partners.
Kiip released its own app today, charmingly called “Kiipsake,” which acts as a digital wallet where people can store all their Kiip rewards.
Editor's Pick Rewards network Kiip announced today that it closed $11 million in a second round of investment. The funding will go towards expanding Kiip’s rewards system beyond gaming, infusing ‘moments of happiness’ into everyday life.
Crossing over from an existing market to an emerging one is what our GameBeat 2012 conference is all about. We’re seeing this trend play out in every segment of games.
Kiip has gained a large following of game developers who are connecting its real-world rewards network to mobile-game achievements. When you hit a big milestone in a game, Kiip will offer you a reward such as a Starbucks coupon.
Kiip, which offers real world prizes for rewards in mobile games, is launching a new feature called Swarm for its brand advertisers. In a partnership with Disney, the first Swarm is a contest-like feature that allows Kiip to offer some very big rewards in “flash tournaments.”
Kiip and GameSalad are announcing a partnership today that could ensure lots of new mobile games will have ad-based rewards baked into them from the start.