The DeanBeat: How developers can avoid a bloodbath in fighting for new users

In the past month, what app makers have to spend to get the attention of Apple device users has risen out of control. That’s a tough fact of life that could make survival hard in the Darwinian mobile app ecosystem. …

Despite Apple crackdown, Tapjoy helps monetize more than 10,000 mobile apps

Tapjoy is announcing today that it helps monetize more than 10,000 mobile apps on the iPhone and Android mobile devices.

That’s a significant number and it means that at least that many apps have begun using the freemium, virtual currency …